Please help me understand all of this sudden "iWatch" hype. I just don't get it. Like anyone else, I am excited at the prospect of pretty much ANY new Apple product. And I'm sure if they do come out with some type of watch device, it is going to be pretty damn sharp. (Assuming this isn't just speculation at this point) But I don't understand why they are going into this segment. By and large, Apple's motto has been one of "making products people want before they ever realize they have a desire for it". Or something along those lines anyways. It seems so "un-Apple" to take an existing product and just jump into that market. It makes sense to me with an Apple TV because of the obvious tie-ins and implications with the existing Apple ecosystem, iTunes, etc. That makes a lot more sense to me. But this just doesn't make sense to me. I may be biased because I don't wear a watch and I have no desire to wear one. I just can't quite picture how this is going to be a device I would integrate into my life. If it is going to be used to get notifications from your phone, you would likely have to have your phone on you as well and keep it linked with BT (draining your phone's battery). It doesn't seem practical to text on a watch sized screen. You could use Siri to dictate messages, but I don't like the idea of reading my messages out loud. Running a headphone cable up my arm to listen to music doesn't seem practical. I can see it being useful as a pedometer and heart rate monitor and other applications like that. Maybe it will have NFC (or some type of similar technology) built in as well? I don't know. Of course this is all speculation, but I just don't see how this fits in with the Apple we have come to know. Maybe I am looking at it all wrong?