Promote the heck out of AirPlay Mirroring feature. It is a killer feature that for whatever reason Apple doesn't seem to want to advertise more and I have never understood why. Every since the Apple TV came out, it has treated it like a step child, hobby...whatever and I hate it. They should make AirPlay Mirroring available to every iOS and Mac OS device not restrict it to iPad only. I believe it will be a game changer. Also they need to go ahead and release an Apple TV app store so that people can run native apps on it. There is no reason why they can't or shouldn't do it. After all the hard ware already exists for it. Come on Apple. I know you are probably busy building a game changing iTV television set, but there is no reason to short change current Apple TV owners.