I think if Jobs was alive, he would have made the iPad mini with the retina display, and priced it at $399/$499/$599. He would have seen a 7" iPad existing because of it's form factor, not because of the lower price point. There's no way they could make the iPad in the same ballpark price wise as the Kindle Fire. If someone wants a $200 tablet, let them buy a $200 tablet. When Apples at it's best, they focus on making a good product, not products to win back marketshare by updating it with a new model that's inferior to it's predecessor, and effectively degrading the allure of the brand. I see it as a compromise, and a poor decision for Apple in the long run. Stubborn, idealistic Jobs would have never allowed it. I think Tim Cook operates at the whim of the shareholders, and that could be the cause of Apples demise. History tends to repeat itself.