High Quality iTunes-Pepsi Superbowl Ad

Discussion in 'MacRumors News Discussion (archive)' started by MacRumors, Feb 1, 2004.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    In case you missed it... or wanted a copy for archive... Apple has posted a high quality version of the iTunes/Pepsi Superbowl ad which will be aired on Feb 1st, 2004.

    An early copy leaked onto the internet on Wednesday and was mirrored by a number of sites.

    The official version is essentially the same.
     
  2. macrumors 68030

    Snowy_River

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    Corvallis, OR
    #2
    Re: High Quality iTunes-Pepsi Superbowl Ad

    Interesting...

    I wonder how often commercials are available online before they're aired during the SB...?
     
  3. mvc
    macrumors 6502a

    mvc

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  4. macrumors member

    Joined:
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    #4
    Anyone try out the bottle cap number shown on the screen (1828D2DD55)? it says one free song on the ad, so as a consumer i have to assume apple is giving everyone who watches the ad and copies the number down a chance to win that song.


    Also the CD she is looking at is Green Days SuperHits album....but that album doesn't contain "I fought the law" so theres some defininite inconsistancies there. Furthermore, im being an idiot.
     
  5. macrumors member

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    Location:
    Sydney
    #5
    I didnt like it when i first saw the leaked ad, but after seeing the better quality version, I actually like it. I think its growing on me, and I think it will hit its target audience.

    You have to remember that people who frequent forums like us tend to be more informed as to whats going on, and as we exhange our opinions we also tend to be more critical. My point is that with that in mind, I think the masses will like it and take notice of it, and the kids out there will definately go for it.

    Great advertising for Apple and like the 100 million tunes Pepsi are giving away, Apple also gets free advertising.

    I just hope there will be some bottles left for me to purchase when I visit Hawaii next month. I want 3 bottles to keep for memorabilia sake :).
     
  6. macrumors 68040

    mac15

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    #6
    It has a really artistic appeal to it but I'm not sure if it caries over in one viewing. A few viewings and it really grows on you
     
  7. macrumors 65816

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    Oct 24, 2002
    #7
    High Quality...

    The cheapest and low quality commercial Pepsi has made and they're showing it in high quality. How redundant.
     
  8. macrumors regular

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    paradise
  9. macrumors newbie

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    Feb 1, 2004
    #9
    Quality ad???

    Well, IMHO, the one thing that kids really hate is 'cheese', and this is the cheesiest ad I've seen in a long time.

    Actually, following on from the ad about the guy who was 'blown out of his house by the awesome G5' (not just cheesy, but banned in the UK for being economical with the truth), I'm beginning to wonder who Apple thinks their target audience is...
     
  10. macrumors member

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  11. macrumors 65816

    Stike

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    #11
    BTW if anyone is interested: The "I fought the law" song is now available on iTMS ;) :D
     
  12. macrumors regular

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    Jul 17, 2002
    Location:
    Sarf London
    #12
    The voice-over is revolting. It's the sound of a 37 year old classically trained actress trying to sound like a gormless 14 year old.

    Never heard Green Day's 'I Fought The Law' before. It really adds something to the original, doesn't it? No? Oh.
     
  13. macrumors 68020

    barkmonster

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    Location:
    Lancashire
    #13
    The girl in the advert's kind of cute. I take this comment back if she's under 16 of course ;)

    I hate greenday even more that I used to now. What a crappy, punk by numbers cover that is.

    As for the ad, it's actually pretty good, almost funny after reading that guy on the register's article about how much it's making him cry like the mac bashing, record industry hating, self rightous cretin he obviously is.
     
  14. macrumors regular

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    Sep 20, 2003
    #14
    still a pretty bad commercial IMO...well not bad, but not Apple-quality.
     
  15. macrumors newbie

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    Feb 1, 2004
    #15
    Did anyone note that the leaked version and the official version are cut differently? For example, in the leaked version, when he's showing the bottle cap, the text is below the cap (and the cap distracted your attention away from the text) whereas in the real version the cap focuses out and the text scrolls up over it from below.

    This might give a clue to where the leak came from, since it's clearly a pre-production cut from before it was finished.
     
  16. macrumors 6502a

    true777

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    Location:
    California, Austria, Arkansas
    #16
    I think the idea was excellent, but the execution is mediocre.
    The only shot I really liked is the girl starting to laugh in front of the group.
    Certainly not Apple caliber... but probably ok for Pepsi.
     
  17. macrumors newbie

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  18. macrumors 6502a

    Kingsnapped

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    #18
    mbuna, the leaked version also contained a ready-to-chromakey green iMac screen with no glare on the girl's eyes.
     
  19. macrumors 65816

    billyboy

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    #19
    Garbled message

    Is it me, (yes Probably), but it is really hard to make out when she says "for free". like she needed to take a breath halfway through the sentence.
     
  20. macrumors regular

    Iroganai

    Joined:
    Oct 18, 2003
    #20
    Where to put the winning number in iTunes?

    Maybe it does not appear in my Japanese version of iTunes?
    or will Apple release a new version soon?
    :confused:

    Edit: I just found one:
    https://phobos.apple.com/WebObjects/MZFinance.woa/wa/pepsiFreeSongWizard
    I was amazed by the iTunes' html implementation... It does not need software rewrite to do the Pepsi promotion! maybe we could hope Safari for Windows soon.
     
  21. macrumors member

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    Sep 4, 2003
    #21
    Re: Where to put the winning number in iTunes?

    I like the new cut. It is much better:p
     
  22. macrumors newbie

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    Oct 27, 2003
    Location:
    Columbus, Ohio
    #22
    Her voiceover is also different...

    Just to add to the differences...

    In the leaked version she says, "in front of 100 million people."

    In the Apple-posted version she says, "in front of everyone."

    I'm speculating the change was made because it has to have a longer shelf life than just the Super Bowl. 100 million people won't be watching TRL where it will be played over and over and over and....
     
  23. macrumors 6502a

    aethier

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    Feb 1, 2003
    Location:
    Montréal, Canada
    #23
    "13. SPONSOR: This promotion is sponsored by Pepsi-Cola Company, Purchase, New York 10577. Apple Computer, Inc., is not a sponsor of this promotion."

    i guess that is why the commercial is not up to par, with apple commercial standards

    aeathier
     
  24. macrumors 6502a

    Joined:
    Dec 18, 2003
    #24

    Much agreed. It's actually pretty good for a Pepsi ad, though; we can't expect everyone to have advertisements as good as Apple's. It's better than the Ditech mortgage ads :)
     
  25. macrumors member

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