High res designs

Discussion in 'Design and Graphics' started by aaron.lee2006, Oct 2, 2006.

  1. macrumors 65816

    aaron.lee2006

    Joined:
    Feb 23, 2006
    Location:
    Ontario, Canada
    #1
    Hey guys. I have a client right now who needs a high res logo for print. I have never done work for print. He said he wants it as high as possible which didn't help me much. What pixel demensions do you think I should use?

    Thanks in advance,
    Aaron
     
  2. macrumors G3

    iMeowbot

    Joined:
    Aug 30, 2003
    #2
    You will want to avoid using pixels and go with a vector drawing (Illustrator etc.) instead, if at all possible.
     
  3. thread starter macrumors 65816

    aaron.lee2006

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    Feb 23, 2006
    Location:
    Ontario, Canada
  4. macrumors 68040

    ezekielrage_99

    Joined:
    Oct 12, 2005
    #4
    If you do end up using any bitmaps make sure they are at the highest quality you can get them. Also make them a lot bigger in rez than you need because you can scale them down in Illustrator or Freehand (the btimaps wont go all jaggy when it comes time to print).
     
  5. macrumors 6502

    macdon401

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    Jul 9, 2005
  6. macrumors member

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    Location:
    bay area, ca
    #6
    also make sure you're using CMYK *not* RGB. If you're using illustrator, i recommend saving as EPS, but check with your client first. :)
     
  7. Moderator emeritus

    Joined:
    Jul 4, 2004
    #7

    Nope. That's for half-tones, photographs etc.

    If you want sharp forms on shapes, try closer to 1200ppi. With most imagesetters resolving at 2400ppi, 300ppi is lo-res for any shape that is at a 100% tint.

    As an example, try rasterising some type at 300ppi and then printing that on your laser printer... ugly.
     
  8. macrumors 68020

    dogbone

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    #8

    I was under the impression that eps is basically crap and no one uses it anymore unless they have legacy files or are sending to a stone age rip.
     
  9. Moderator emeritus

    Joined:
    Jul 4, 2004
    #9

    Depends on whether your Quark import filters can handle PDF 1.5 or higher... ;)

    I'd always rather have an eps of a logo supplied to me rather than a PDF. Call me old-fashioned. :)

    Some people just don't know how to put together a proper PDF.
     
  10. macrumors member

    Joined:
    Oct 2, 2006
    Location:
    bay area, ca
    #10
    I agree. I don't know about anyone else, but I too prefer an EPS of a (vector) logo. It's so much easier to work with.
     
  11. macrumors 6502

    Coheebuzz

    Joined:
    Oct 10, 2005
    Location:
    Nicosia, Cyprus
    #11
    Are you talking about offset printing? I have never printed anything in offset so far that was higher than 300dpi, and all the printers i work with clearly ask for work in that resolution.

    I'll try and send a job in a higher resolution next time and check out the results.
     
  12. macrumors 68020

    heehee

    Joined:
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    Location:
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    #12
    Pssst... dpi and ppi are two different things. ;)
     
  13. Moderator emeritus

    Joined:
    Jul 4, 2004
    #13

    Yes, but I was clear to point out that 300-450ppi was for images depending on line frequency.

    Line work has to be in a higher res than that to be clean... for logos provided to us as JPGs or TIFFs we stipulate a minimum of 600ppi.

    If you take a look at Distiller's press-setting you'll see that monochrome (i.e. bitmap), not greyscale, images are set to downsample to 1200ppi.
     
  14. Moderator emeritus

    Joined:
    Jul 4, 2004
    #14
    Pssst... I'm quite aware what the difference is. Pixels per inch is the correct definition, dots per inch refers to the line frequency of a screen used for halftoning.
     
  15. thread starter macrumors 65816

    aaron.lee2006

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    Location:
    Ontario, Canada
    #15
    Wow lol thanks for all of the replies you have been a huge help!
     
  16. macrumors member

    Joined:
    Aug 5, 2003
    #16
    Your place is generous; we require 800ppi. ;)

    There are times it feels like, in the wrong hands (And I'm not referring to anyone here...), Photoshop is the MS Publisher of the Mac design world. We see more sow's ears looking to be a silk purse in that than any other Mac program. :rolleyes:

    Snark
     
  17. macrumors 68020

    aricher

    Joined:
    Feb 20, 2004
    Location:
    Chi-il
    #17
    Here here. I received "production ready" files from a client's agency yesterday. They placed Photpshop jpegs (180-200 dpi) into Illustrator and called it a day. Due to the low resolution and lossy file format all their packaging was pixilated and skin tones looked mottled. To compound the problem they did all their type in the same Photoshop files while they could have been done in smooth vector-based Illustrator. THEN they added 4-8 color Pantone logos in the final Illustrator layout - this was quoted as a 4C process job - Arrrrrgggghhhh. Why why why? Anyhow - I received a terse call from their designer this morning who was stammering on about how they have never had a problem printing projects at 150 dpi and that we should take our time to convert the PMS colors to CMYK for them at no charge. I let her know that our dies and spec sheets specify 4C for a reason and that she could change the colors on her own and resubmit the files or we would charge to do it. I just received the cover yr a$$ email from the client giving me the go ahead to produce this garbage once I have the new files. Just another day in the life. Oh well. Sorry for the venting.

    Now, back to our story.
     
  18. macrumors 6502a

    Joined:
    Mar 31, 2004
    Location:
    Los Angeles
    #18

    Wow a designer said that!!! logo at 150dpi they never had print problems.

    Well my company are idiots they send me crop logos from PDF ads artwork. I mean send a CD with high res logos how hard is that. Awell you do the best with what is given to you.
     
  19. macrumors 68020

    dogbone

    Joined:
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    #19
    Not at all. We should have more horror stories like this. Takes me back...

    btw you can be sure as dammit that if you convert the pantones you'll be using different lookup tables for sure.
     
  20. macrumors 6502

    i.Feature

    Joined:
    Apr 11, 2005
    Location:
    Montreal, Canada
    #20
    Not true at all. And like some previous posters i would prefer a properly created .eps.
     
  21. macrumors 68020

    dogbone

    Joined:
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    #21
    Doesn't Quark handle .ai files? I haven't used it for years.
     
  22. macrumors 68030

    apfhex

    Joined:
    Aug 8, 2006
    Location:
    Northern California
    #22
    Quark doesn't handle much of anything. :p I think Quark users are lucky that it even handle PSDs. That said, I just tried this in QX7 with a AI file I was recently working on and it worked. :eek:

    Not that I don't enjoy the design horror stories, but to give my thoughts to the OP: create the logo as vector in Illustrator if at all possible. If it MUST be raster (pixel based, in Photoshop), find out what the maximum size it will be printed at is and talk to the printer to find out what the minimum resolution should be (this depends on a number of variables). And make sure you're working in CMYK mode instead of RGB!
     

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