So who's eating crow now? The Register is it? How can iTunes have a 400+% increase in sales when iTunes is in hot water falling out of profit? Hmm....
Err... An increase in sales does not always translate into an increase in profits.
If Apple sells a tune for $.99, but the music studio takes $.90 and the operating costs are $.10, then Apple is making a loss and any incease in sales will translate into a bigger loss.
As it is, Apple reputedly just sneaks over covering their costs, so an increse in sales will see a small increase in profits
This is complicated by the fact that the operating costs are not a liniear translation of volume, so fewer sales would doubtless mean a higher per-song operating cost (the lables are not going to swallow that part and will expect a fixed amount per song).
All of which is irrelevant as the story sounds like it is talking about the number of visitors to the site. This is a missleadng figure because...
1. It may be people visiting the site to download iTunes (which is no longer distributed with Nano and Suffles) - and all accounts are that the new Shuffle has been selling shead-loads (another victory for Apple design team there).
2. When you fire iTunes up for the first time I think it takes you to the music store - so much like Microsoft's home page being the most visited one on the net (cause it is the default in explorer) you are going to get a lot of hits by people who never actually wanted to go there in the first place.
Always remember there are lies, damn lies, and statistics. These are statistics. Wait for the next financial statment to really see how things are going.
Follow the money.