How can Apple keep the secret befrore keynote??

Discussion in 'Mac Pro' started by -Escher-, Jan 14, 2006.

  1. macrumors member

    Dec 28, 2005
    I'm a new Apple consumer and had my first experience with this keynote stuff and new releases.

    I'm amazed how they managed things and could definitely prevent any information leaking prior to keynote!!

    Is it always like that? Do they threat their employees to avoid leaking? It's really impressive!!!
  2. macrumors 68040


    Jul 10, 2004
    New Orleans / Lafayette, La
    Its a mix between employee pride, NDAs, and a team of blood thirsty lawyers.;)
  3. macrumors 6502a


    Nov 1, 2005
    Also probably that every employee has very attractive share options and that SJ drives home that the best way to ensure the share price goes up is to ensure massive impact at expos like MWSF. Every leak lessens the impact of an Expo, reduces coverage in the trade journals and lessens impact on analysts - all of which affect the share price.

    One other factor: just like in the defence industry, rarely does anoyone outside of a particular team or department know much about projects inside that team or department.
  4. thread starter macrumors member

    Dec 28, 2005
    Ok, but picture this:

    1-You are working in this project... "Mactel project". Bring some work to be done at home....
    2-Your wife wants to have sex
    3-you say that you can’t because of this project...
    4-so, she asks "What project honey?"...
    5-Just to get rid of the problem (horny unsatisfied wife), you tell that it's this very important project about this new laptop with a short deadline – “But please don’t tell tell anybody”.
    6-Next morning she just comment about this "new dark-silver looking laptop project" with her best girlfriend at the gim that tells to her boyfriend...and BUM! Huge Leaking!!! If you imagine thousands of people working in the same project it is VERY HARD to avoid any kind o leaking!!!
  5. macrumors 601


    Aug 5, 2005
    She doesn't have a headache?!?? What kind of world do you come from??? :D
  6. Moderator emeritus


    Mar 10, 2004
    Bergen, Norway
    What is the chance of this happening to an engineer kind of guy...? :confused:

    And what's the chance of him refusing, homework or no homework...? :D
  7. macrumors regular


    Dec 22, 2004
    Chattanooga, TN

    Um.. maybe I'm missing something, but when the heck was a horny wife a problem? it sure isn't for me!
  8. macrumors 603


    May 26, 2004
    South Mississippi y'all, near the water!
    After you've been used for breeding purposes, that doesn't happen...

  9. macrumors member


    Jan 10, 2006
    Avoiding leaks: Strategic Apple

    Apple avoids leaks by working on all facets of their product lines.

    They develop the iBooks, iPods, iMacs, etc and any new products simultaneously. Steve jobs just picks which ones are ready and have been developed enough to be released. Even more so, he picks a conservative lineup of products, while certain products may outshine others, there is a recipe to get full impact and attention for a product. (Apple is not alone at this, in fact any good innovative company have their own recipes of success with product releases, but unfortunately even good companies dont.)

    Rumour sites may obtain accurate info, but find that the product maybe released a few months or even a year after. But more often than not, rumours are just that... rumours.

    Apple is great at being very receptive and strategic when preparing for their product releases. Each release is a stepping stone that always have an ulterior motive:

    MacBook pro (powerbook equivalent) paving the way for a MacBook (ibook equivalent.
    iMac Intel Core Duo may lead to the renaming of powermacs into... iMac Pro (a quad version of Intel most eminent).

    Leaks or not, it is paramount what we can expect from Apple... QUALITY. Very few companies maintain a level of innovation that ensures quality in their product, though most claim to do so (flaming windows right now, ahem).

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