i had a discussion with my coworker today (android fan) and i thought it was interesting. for him, he likes apple but he thinks that apple isn't doing what it's supposed to do. he says that it stopped innovating and it's basically losing the game to samsung. he does give it cred that apple gives out the best design and quality products but also thinks that they are not leading the technical specs of the competition. i told him that there's a steve jobs Apple and then there's a tim cook Apple: Steve Jobs: Hands on CEO: innovator Restricts apple as being a premium niche product: if you can afford it price point Is not willing to cater to competition: no 7" iPad just because competition is selling it Tim Cook: Less hands on CEO: business minded Allows apple products to cater to broad consumers: high price and affordable (cheaper iphone rumor) Is willing to bend the rules in the direction the market is going: released iPad mini i like both, but at this point of the game apple is doing a fine job bending the jobs mentality to adapt the ever evolving market. if they don't do it, they will go down in a spiral.