How does Apple announce new products?

Discussion in 'Community Discussion' started by minuteman, Feb 18, 2013.

  1. macrumors newbie

    Joined:
    Feb 13, 2013
    #1
    When apple announces a completely new product, how do they disseminate the announcement?

    Do they send a press-release first that tells everybody what the new product is before the actual in-person unveiling event/conference?

    Or IS the in-person unveiling event/conference the first announcement about the product?
     
  2. Moderator

    maflynn

    Staff Member

    Joined:
    May 3, 2009
    Location:
    Boston
    #2
    They usually have media events to showcase the new/updated product.
     
  3. thread starter macrumors newbie

    Joined:
    Feb 13, 2013
    #3
    do they announce when the media events occur in advance?
     
  4. macrumors demi-god

    Joined:
    Oct 14, 2005
    Location:
    Virginia Beach
    #4
    Yes, usually a week before. You'll know when that happens because virtually ever gadget site/blog in the world will have news of the announcement on their front page.
     
  5. Moderator

    maflynn

    Staff Member

    Joined:
    May 3, 2009
    Location:
    Boston
    #5
    They usually send out invitations to various media outlets but they don't really specify what its - at least explicitly say what it will be. They typically send out invitations like a week maybe two in advance of the event
     
  6. macrumors 604

    Jessica Lares

    Joined:
    Oct 31, 2009
    Location:
    Near Dallas, Texas, USA
    #6
    They send invites, here are some examples I found:

    http://iphone.pandaapp.com/news/02292012/233732522.shtml
     

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