Any guess on how long until Apple comes out with HD content on iTunes? I like the idea of the AppleTV as a media extender, but like many of the reviewers I'm not impressed with the quality of the content Apple wants you to play on it. Ever without an AppleTV, I don't buy Movies or TV shows(unless I can't find a torrent of the show, and yes the torrents are low qulaity too, but at least I didn't pay $2 for crap quality) because they are sub DVD quality and the whole DRM lockdown thing. Right now my media buying is TV shows and Movies on DVD because the quality is generally good, and better than the Apple Store content. Since DRM seems to be an unavoidable part of next generation HD content, no matter where it comes from, so I can handle that part, but if I'm going to hook the thing up to my HDTV, I want good HD content from Apple. If Apple can release good quality HD content on iTunes, I would probably skip HD-DVD and Blu-Ray altogehter.