How many copies can a "popular" 99-cent app sell?

Discussion in 'iOS Programming' started by BDog, Sep 22, 2009.

  1. macrumors newbie

    Sep 22, 2009
    Hi all,

    I am considering developing for the iPhone but I am trying to decide first how profitable it can be. Can anybody offer figures on how many downloads a "popular" 99 cent app can generate?

    If an app catches on, is it reasonable to assume 10,000 downloads? How about 100,000? Again, I am talking about reasonably popular apps, priced at 99 cents or so.

    I know it varies GREATLY but I'm just trying to get a rough idea before I invest my own money in development. I've read the app store has over 1 billion downloads to date but I assume the majority are free downloads. Does anybody know the ratio between free and paid downloads?

    What is YOUR experience? Has anybody here achieved greater than 10,000 downloads from the app store?

    Thanks in advance!
  2. macrumors 604

    Jul 29, 2003
    Silicon Valley
    Define "popular".

    Note that with over 50k paid apps in the store, the percentage of apps on the Main Top 100 Paid Apps list is around 0.002%. An app can be in the top 10% of popularity in category, and still nowhere on the charts.

  3. macrumors 68000

    Nov 3, 2007
    With something like 30million iPhone OS devices, a popular app can sell up to 30 million copies.
  4. macrumors 604

    Jul 29, 2003
    Silicon Valley
    You don't even need an iPhone OS device to buy apps. Anyone with an iTunes account could by a copy. That's over 75 million IIRC.
  5. macrumors 601


    Sep 26, 2006
    Well, Flight Control has recently sold over 1.5 million copies...

    100 million accounts on iTunes with Credit Cards as reported by Steve at the iPod Event.

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