I have been quietly extolling the virtues of Macs since I switched (with no input from anyone) last year, and whilst only a couple have said Mac is crap despite some pretty nifty demoes, no one I know has actually gone out and bought a new Mac . The thing is though, people like my father, who really do need an alternative to the wierd vagaries of PC and Windows, are so committed financially to their current system, it is hard to justify the switch - unless their system literally breaks down and they have to consider buying a new computer. And even then, what do they do with all the PC software that hasnt come cheap? I cant seee there is any resale value in it to recoup some losses. Any Mac heads out there with a few switcher scalps under their belt got any good salesman tactics for overcoming every obstacle and resistance? Personally I think it is the software that catches the eye, and when iTMS comes out for Windows I am sure it will sell like hot cakes, but will it really persuade people to go the whole tootie and switch from a PC all together.