How much does it cost Apple?

Discussion in 'MacBook Air' started by imjoee, Aug 8, 2013.

  1. macrumors 6502

    imjoee

    Joined:
    Jun 12, 2012
    #1
    Just wondering, does anyone know how much it cost apple to completely make a Macbook Air 13"?
     
  2. AppleDeviceUser, Aug 8, 2013
    Last edited: Aug 8, 2013

    macrumors 6502

    AppleDeviceUser

    Joined:
    Jan 7, 2012
    Location:
    Canada
    #2
    Deleted
     
  3. macrumors 68020

    Joined:
    Sep 6, 2002
    #3
    Apple's margins are roughly 30%-40%, so my guess would be about $$900-$1000 for a $1300 machine.
     
  4. macrumors 604

    BaldiMac

    Joined:
    Jan 24, 2008
    #4
    $718 bill of materials estimated on the cheapest 2010 model.
    https://www.computerworld.com/s/art...fitable_than_other_Apple_laptops_says_analyst

    I'd bet that the current model is in the same range with 30% gross margins.

    :rolleyes:
     
  5. macrumors 6502

    Joined:
    Jul 20, 2013
    Location:
    Toledo, Ohio
    #5
    The processor alone is that.. Face palm
     
  6. AppleDeviceUser, Aug 8, 2013
    Last edited: Aug 8, 2013

    macrumors 6502

    AppleDeviceUser

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    #6
    Deleted
     
  7. macrumors 604

    BaldiMac

    Joined:
    Jan 24, 2008
    #7
    That's not true. :rolleyes:

    Apple's company wide gross margins are around 37%. And Mac margins are significantly lower than that.
     
  8. macrumors 6502

    srsub3

    Joined:
    Mar 10, 2013
    Location:
    Chicago
    #8
    I guess that for the 1000$ machine they earn at least 250$ or more,,,,
     
  9. macrumors 68000

    Joined:
    Mar 29, 2009
    Location:
    USA
    #9
    That's probably close - look at how much less than MSRP they allow resellers like Best Buy, Amazon, and Microcenter sell them for. Not to mention the educational discount.
     
  10. macrumors 601

    Joined:
    Aug 27, 2012
    #10
    Why u want to know? Planing to make a clone?
     
  11. AXs
    macrumors 6502a

    AXs

    Joined:
    Sep 7, 2009
    #11
    30-40% in the electronics biz? hilarious.

    Maybe FC, but not VC which must be high for Apple
     
  12. macrumors 68020

    Ronnoco

    Joined:
    Oct 16, 2007
    Location:
    United States of America
    #12
    Just to be fair, there are also R&D, engineering, packaging, marketing/advertising shipping/freight, retail labor and other costs involved...yes, they make a profit on Macs, but they are certainly not the margin leader for Apple. You can't just take the cost of the parts and say that is what it cost Apple to make the product.
     
  13. macrumors 601

    Joined:
    Aug 27, 2012
    #13
    He must work for Walmart. ^)

    Walmart's buyers are famous for pushing their suppliers to the limit. No! you cannot make 25 cents per widget, we will only give you 8 cents! Take it, or lose our big order!
     
  14. AXs
    macrumors 6502a

    AXs

    Joined:
    Sep 7, 2009
    #14
    we supply to walmart, trust me it is no joke. The standards which we have to meet are ridiculous. It's as strict as a 5 star brand, and pays like a 2 star brand.

    but the good thing is they guarantee volume consistently and give 6 months projections so it allows our machines to produce running items on continuous cycles. It minimizes manual labor error, and takes away any inconsistencies due to a 1 formula path. We found that our grade B inventory reduced significantly, producing 1 set of items for Walmart, than catering to 10 diff. segments with 20 different products.
    This is why we can sell to walmart at ridiculously cheap prices, and I guess they do this with every supplier and hence it is mutual benefit - thus they have been able to sell so cheap for so long.

    Don't get me wrong, we still need the margin sales, not only volume... but Walmart really helps manufacturers cut cost.

    I guess it also depends what industry you're in.
     
  15. macrumors 68020

    Ronnoco

    Joined:
    Oct 16, 2007
    Location:
    United States of America
    #15
    Are you saying I work for Walmart? :confused:
     
  16. macrumors 65816

    Joined:
    May 4, 2012
    #16
    Then don't shop there. Simple solution.:rolleyes:
     

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