How much revenue can I get from iAd?

Discussion in 'App Store Business, Legal and Marketing' started by Wilbor9, Jul 29, 2013.

  1. macrumors newbie

    Joined:
    Jul 29, 2013
    #1
    I am considering creating an app for the first time. Since it will represent a significant time investment, I am wondering if it will get a decent return ($) on my investment.

    I am thinking of making the app free and running it with iAd. Therefore, I've been trying to find statistics about how much money developers typically get, but I've had no luck. COULD SOMEONE RUNNING iAd POST THEIR TYPICAL REVENUE? Thanks.
    I now that depends on various factors but i'm really want an average.
     
  2. Moderator

    dejo

    Staff Member

    Joined:
    Sep 2, 2004
    Location:
    The Centennial State
    #2
    To get an average, you would need to get a sample size that is statistically relevant. I suspect that may not be easy.

    Anyways, in my case, I make hundreds of dollars a year in iAd revenue, but I get more from AdMob.
     
  3. macrumors 65816

    Joined:
    May 1, 2010
    Location:
    California
    #3
    There was a study done about a year or so ago. It had developers post info and they posted the results.

    Basically, most did not break even, a VERY small percent got 80% of the money.

    I don't know if they were restricted to fee with ads or all apps.

    Remember, the AppStore has about 1 million apps... You can go to the WWDC 2013 videos and look at how much money was paid out, the get an average.

    I think the more popular apps get the highest fill rate, note that fill rate is not the number of ads ran, but the percentage of ad requests that are filled.

    I'm pretty sure most apps are free (could be wrong) but that means there's a LOT of apps asking for ads.

    BTW, I also saw where the average cost of developing an iOS app was $27K, but again that's an average and I think the stats are over a year old.

    I really don't think you'll get very usable information by simply getting a sample of what others make. You'd have to look into marketing and a bunch of other issues to get anything meaningful.
     
  4. macrumors newbie

    mokoolapps

    Joined:
    Aug 8, 2013
    Location:
    online
    #4

    I think there is a lot more to just making app and making money. It is like any other business. Setting it up, marketing, market research, design, programming, tweaking, create more apps etc.... The odds of making it are not guaranteed, but if you get in that top part, it can be worth it.

    RevMob pays much better then iAds - http://mgb.revmob.com
     

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