How the minions use reversed labels to trample the Apple uprising It's so desperate it begs compassion ... It's so obvious it doesn't really need revealing ... And it won't stop the consumer uprising this time around ... PC users have always chosen to follow the mainstream and felt threatened by anyone who dared to think different. And even back when it was still a question if you should buy a Windows PC or a Mac they used the reversed label psychology as a means to get people in line and start marching to the loudest drum: Microsoft. These days it has come down to a different choice: do you want a PC that can only run Windows, or do you want a Mac which can run Windows and Mac OS X. Pick one and then we'll get back to that later on, after we have revealed the reality about fanatics versus the main stream distortion field. Here's how they did it and how they use the same trick on iOS users today.