How Tim Cook Should Really Be Running Apple

Discussion in 'Apple, Inc and Tech Industry' started by Rogifan, Jan 29, 2013.

  1. macrumors G5

    Rogifan

    Joined:
    Nov 14, 2011
    #1
    Love this satirical piece from Forbes: http://www.forbes.com/sites/ericjackson/2013/01/28/how-tim-cook-should-really-be-running-apple/
    I especially liked the first four:

    • Grow Apple’s (AAPL) market share. But keep margins above 44%.
    • Put out 8 different versions of the iPhone simultaneously, including ones with larger screens, like Samsung. But keep the margins above 44% and recall you only get the full profit benefit of a new iPhone in the 2nd half of its production run.
    • Spend billions on marketing like Samsung. But let the product sell itself so that it stays premium.
    • Get more people in the emerging markets on to the iOS platform. But don’t put out a cheaper iPhone and sacrifice margins.

    If only Apple were Amazon, where you can miss Wall Street expectations and have your stock climb 10% afterwards.
     

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