Take a deep breath, roll your eyes, and remember that we have the superior product. Be happy about that. Repeat after me: *breathe* And that's all there is to it. Just like Windows PCs. Let's all stop the spamming and the websites, all that's going to net is a few news stories about how ruffled the Mac community is by this service. Considering what an ass that Buy.com dork is I have no doubt he will make great mention of all the upset macophiles. And really, we're just offended, not threatened, so I say we all play it a little cooler. Just ignore the crap like you would any other crap. We all remember how the PC community reacted to iTMS. Let's rise above it.