Have moved to dark side within the last month... First bought a 3G iphone, then an iMac. Guess those commericals are working. Use Windows for most of my business applications and website programming. Before I bought the iMac, synced my 3G iphone with Windows XP. Really like Apps/Store. Have over 100 apps (mostly free). I recently hooked up my iPhone to my iMac and it says it's already associated with another phone. To transfer my iPhone to my iMac, do I need to create another account in Itunes store, and then transfer my files to that account.....? Just asking for your experience.