How would you advertise Panther?

Discussion in 'General Mac Discussion' started by c2kvette, Sep 25, 2003.

  1. c2kvette macrumors member

    Joined:
    Feb 12, 2003
    Location:
    Charlotte, North Carolina USA
    #1
    What slogans would you use to advertise Mac OS 10.3 Panther?

    Apple used this one for Jaguar:

    "Stunning, Cunning & Always Running"
     
  2. pncc macrumors regular

    Joined:
    Jul 23, 2002
    #2
    I would put a steak in a Windows XP box then let a real Panther tear the box apart. No dialog at all just the sound of the panther shredding the box and growling. Simple closing at the end. Jeff Goldblum says: "Mac OS X Panther edition now available."
    Closing frame of balck background w/ Apple logo.
     
  3. Daveman Deluxe macrumors 68000

    Daveman Deluxe

    Joined:
    Jun 17, 2003
    Location:
    Corvallis, Oregon
  4. macphoria macrumors 6502a

    macphoria

    Joined:
    Nov 29, 2002
    #4
    Black screen. All you hear is heavy animal breathing. In the black screen, you can slowly see panther skin pattern appear. 25 seconds later, Apple logo.
     
  5. GigaWire macrumors 6502

    Joined:
    Dec 25, 2001
    #5
    How about a Panther ripping a Longhorn to pieces.
     
  6. dynamicd macrumors 6502

    Joined:
    Jul 16, 2002
    Location:
    Chicago
    #6
    I'd put a panther jumping through a bunch of windows.
     
  7. revenuee macrumors 68020

    revenuee

    Joined:
    Sep 13, 2003
    Location:
    A place where i am supreme emporer
    #7
    good thinking guys;

    i like the idea of seeing a panther tearing or chewing.

    how about a superimpsed apple logo on the panther, rather then the apple logo as the closing frame
     
  8. tazo macrumors 68040

    tazo

    Joined:
    Apr 6, 2003
    Location:
    Pacific Northwest, Seattle, WA actually
    #8
    There is a jaguar [car] commercial showing a lot around here; in which people are in an art gallery looking around, a lot of white cleansliness look, and a jaguar runs past them. then they fade out to the car pitch. heh i wanna see something like that :)
     
  9. SiliconAddict macrumors 603

    SiliconAddict

    Joined:
    Jun 19, 2003
    Location:
    Chicago, IL
    #9
    Look out for PETA. They'd go freaking nuts ;) You've got my vote though with an addition:
    The longhorn has the MS logo on its hide and as the ad fades out a shred of the windows logo falls in above the camera onto a black background and a Panther Box falls down ontop of it with a matalic clunk sort of like the built ford tough logo ad a while back.
     
  10. MacsRgr8 macrumors 604

    MacsRgr8

    Joined:
    Sep 8, 2002
    Location:
    The Netherlands
  11. beefcake macrumors 6502

    Joined:
    Jun 22, 2003
    Location:
    Baltimore
    #11
    The panther ripping up a windows box is a great idea, and the heavy breathing and fade to black would also be awesome. I think the key is emphasis on power and speed, stability is implicit when the Apple logo appears on the screen.

    or... Apple could just release it quietly and let it sell itself, I'd buy it the day it came out.
     
  12. Marble macrumors 6502a

    Marble

    Joined:
    May 13, 2003
    Location:
    Tucson, AZ
    #12
    I wonder if Apple will stick with the "above it all" attitude that they've been using, not even acknowledging that Windows really exist or really is a problem. A panther ripping apart a longhorn box would be more antagonistic to Microsoft than they have been.
     
  13. jMc macrumors 6502

    jMc

    Joined:
    Nov 19, 2001
    Location:
    London N8, Late-16th Century
  14. bennetsaysargh macrumors 68020

    bennetsaysargh

    Joined:
    Jan 20, 2003
    Location:
    New York
    #14
    i like that idea.
    but here's mine...
    a black screen fades into a panther sitting in an all white room. it gets genie effected into the panther box.

    in the background, Jeff Goldblum saying
    "Yep, all of that power, in that little box.
    The next big thing, from Apple."
     
  15. baby duck monge macrumors 68000

    baby duck monge

    Joined:
    Feb 16, 2003
    Location:
    Memphis, TN
    #15
    very nice. and it actually sounds like something apple would do.
     
  16. MetallicPenguin macrumors 6502

    Joined:
    Mar 4, 2003
    Location:
    NC, USA
    #16
    Black screen. Slight growl...suddenly a panther rips through the blackness jumps right in font of you, then slowly walks around for a sec, lies down; and licks his paw.

    Then the Apple logo fades in (with apple.com at the bottom). Spend about 80 Million advertising this, and have black posters with panthers and apples all over the place.
     
  17. beefcake macrumors 6502

    Joined:
    Jun 22, 2003
    Location:
    Baltimore
    #17
    Rather than ripping up a windows box, the pather could just casually swat at an annoying blue butterfly.
     
  18. Abstract macrumors Penryn

    Abstract

    Joined:
    Dec 27, 2002
    Location:
    Location Location Location
    #18
    How about a panther biting a short, nerdy, middle-aged billionaire with glasses directly in the ass?

    Or what if the panther was Steve Jobs walking around in a tight black, velvet cat suit, and he was doing the biting.
     
  19. Stelliform macrumors 68000

    Stelliform

    Joined:
    Oct 21, 2002
    #19
    Right now I would love to see the words "Shipping on: " with some numbers right after it.
     
  20. revenuee macrumors 68020

    revenuee

    Joined:
    Sep 13, 2003
    Location:
    A place where i am supreme emporer
    #20
    Dude that is awsome
     
  21. bennetsaysargh macrumors 68020

    bennetsaysargh

    Joined:
    Jan 20, 2003
    Location:
    New York
    #21
    thanks:)
    maybe i'll try making it some time.
    sell it to apple, and then make money!:D
     
  22. P-Worm macrumors 68020

    P-Worm

    Joined:
    Jul 16, 2002
    Location:
    Salt Lake City, UT
    #22
    I think you guys all have a common problem here: you're making the ads as confusing as Apple would make them. Personally, I think that Apple should make an ad that shows what Panther can do and tell the general public what the product is and why it is better. Maybe they could do something like this:

    Shows a computer and a little kid at it. The mom comes in and says that she needs her digital photos or movie edited. The kid pops up iMovie and iPhoto and quickly makes a huge improvement. And here's the kicker: words start flashing on screen of what OS X can do, slowely at first, then getting faster and faster. Simple phrases like Video Editing, Photo Improvements, Windows Compatability, Video Conferencing, Audio Conferencing. The words get faster and faster until they are no longer readable (meanwhile exciting music is getting louder to get the viewer's blood pumping) then a blank white screen with silence. Then the screen slowely fades in "A million uses and counting." Then "Panther, The Newest Ground-breaking Operating System from Apple." Fade to the logo (maybe that new cool looking one.)

    So what do you think?

    P-Worm
     
  23. Jodge407 macrumors member

    Joined:
    May 28, 2003
    Location:
    USA Orginally UK
  24. macphoria macrumors 6502a

    macphoria

    Joined:
    Nov 29, 2002
    #24
    Then the panther eats the kid? ;)
     
  25. revenuee macrumors 68020

    revenuee

    Joined:
    Sep 13, 2003
    Location:
    A place where i am supreme emporer
    #25
    i don't like this one just because it reminds me of the Xterra slogan

    with that said, i was going to argue this point

    but after taking a minute to really think about it, i started to like it. If nothing else, what has undoutably brought us to love apple products is it's innovation, and most importantly its simplicity. I have always loved the the "think different" slogan from apple. Although i could be wrong, i think originally apple wanted to make they're commercials different and have them appeal to those of us in society that do "think different". However, i guess if they want to advertise that their new product is still different, a different type of commercial must be released, commercial that will appeal to everyone. This change has already began with the "Switch commercials", telling everyone how simple a mac really is. Now it's time the world really saw how easy apple products are to use. A new Processor, a new OS, a New Logo, and a new image.

    And all though i would love to see a panther tearing a windows box to peices, it only says it's more powerful, not simpler.

    Ps.

    I love the "Freestyle walking" video, bought back some good memories of my early highschool days ( which really wasn't that long ago, just seems that way)
     

Share This Page