rdlink, I don't know what you are trying to show there. Schlage locks IS one of the things I was "myth"ing about. I just went through some renovations and wanted to replace the many outside entry locks with homekit-capable locks. I needed 5 of them. While your Schlage link is showing them now at $178, they were $209 when I was shopping locks. 5 doors at $209 = > $1000.
Your counterpoint examples seem to be the most expensive lookalike locks that don't have homekit but are still "smart locks." But Schlage also makes "dumb" lookalikes that are just keypad locks for about half the homekit-version price. For example:
https://www.amazon.com/gp/product/B00N12FO0A/ref=s9_acsd_al_bw_c_x_3 at $91.80. 5 of those for $459 vs. 5 Homekit variations for $890, or $431 more for 5 door locks that unlock with a single company's phone. I'm sure if I put in a little effort more examples just like that for the other stuff would illustrate the same steep premium.
The point I was trying to make was that Homekit comes at quite the premium... myth or not... so much so I (personally) would not be inclined to pay $329-$379 for a ceiling fan when there are plenty of similar ones available (minus Homekit) for substantially less than that. Does Homekit have value? Sure. But the "cool" gimmick should wear off quickly and then you simply have a $329 (to $379) ceiling fan vs. maybe $250 still in your wallet + a ceiling fan. Yes, the guy with the money in his pocket might have to lug himself over to a switch to turn his fan on and off but that should be counterbalanced by the $250 extra cash PER FAN in a home. No doubting this is a great-looking ceiling fan but I bet a "dumb" version that looks the same would be priced at about half that price. Look at their MSRP $169 Dempsey low profile or their MSRP $149 Annesbury to see some close cousins sans HomeKit. Or look at MSRP $199 Contempo which comes with a universal remote for those that really don't want to leave the couch (perhaps in spite of Healthkit encouragement
)
What I would like to see is Homekit wow without the steep premium. Of course, Apple should make
something but- from my perspective anyway- this looks like a very high margin something.