Software/Content is vital. You can have a tablet thats the thinnest, fastest, has the most storage space, most incredibly display, but if it doesn't have an equally good selection of quality software, it's doomed. The Zune HD was a sleek device with a handful of great features the iPod Touch didn't have, but it flopped due to a lack of apps. I thought Microsoft would have learned their lesson, but they seem to be taking the same "Build it, and they will come", approach. My main concern is that developers arent attracted to release their software on a platform that's not popular. At least compared to the millions of Android and iOS users who buy their apps. Maybe i'm wrong, and the device will succeed. Hopefully I am. Competition is good, and we need a fresh device to keep everyone else on their toes. But I just don't see the sense in buying a tablet that severely lacks software. I'll bump this thread in 1 year to see how right/wrong I was. I made a post in 2009 on ifans.com, 4 days after the Zune HD was released regarding my concern for it's lack of apps. Let's see if I can make my predictions 2 for 2.