Ok, here is how i think apple will revolutionize the tv industry. I honestly think I am not far off the mark at all. For a start, it will have 4k resolution. It will destroy the resolution of any other tv available. Plus its the resolution that films are filmed at, so there is no degredation, plus no reason for resolution to go higher. But if not, then i guess for now 1080p will have to suffice. But that in itself is not the reason why it will be magical and revolutionary. The reason is this... People are always complaining about all the cables cluttering up and looking untidy behind the tv. With the new apple iTV, there will be 1 cable. And 1 cable only. the power cable. And that is it! Everything else will be wireless. The iTunes store will be massively upgraded to include latest tv shows. You will be able to access the internet and itunes via built in wifi. But the biggest thing? Guess how many video/audio inputs this tv will have? thats right, none! Nope, not even 1 single hdmi connection. The reason? You quite simply won't need any! No need for aerial socket (though i may compromise on this) as if what you want to watch you can't access via itunes or built in app, you can stream online from the networks website anyways. No need for a seperate Apple TV (or roku or whatever else) as its built into the tv, including new apple tv app store! No need for blu ray/dvd player. iTunes extensive back catalogue, including 1080p content has now rendered blu ray completely obsolete. No need for surround sound, as the base of the tv will include a sound bar to simulate surround sound. Optional wireless speakers for real surround sound are extra. No need for games console. Why? You won't need to! Who needs an xbox or ps3 when you can play awesome games like angry birds or infinity blade straight from built in app store on your tv!! No need for satelitte/cable tv boxes as stated before. Oh and you will be able to stream video, audio, photos, etc from your mac, iphone, ipad, etc onto your tv. Plus the biggy? No adverts. Thats right, you pay for the shows you want to watch on ad hoc basis, or pay an all-you-can-eat monthly subscription. Either way, no adverts will be forced your way, finally breaking the back of the corrupt advertising agencies! Apple iTV. It's the future!