iAd Payment Information

Discussion in 'iPhone/iPad Programming' started by wjlafrance, Jul 2, 2010.

  1. macrumors 6502

    Joined:
    Dec 23, 2009
    Location:
    Madison, WI
    #1
    Hey guys. My app just started getting impressions and click-throughs. I've had two impressions so far with a CTR (click-through rate) of 50% and made $1.21. The first impression gave me $0.01, so I'm guessing I made $1.20 from the click-through. Thought you might be interested.
     
  2. macrumors 68020

    jclardy

    Joined:
    Oct 6, 2008
    #2
    Wow, if these numbers can actually keep up then iAd would be amazing.

    A single click being worth more than someone buying your app at 99 cents...
     
  3. thread starter macrumors 6502

    Joined:
    Dec 23, 2009
    Location:
    Madison, WI
    #3
    I was considering adding a "disable iAds" in-app purchase for 99 cents, but then I realized how unprofitable that would be.
     
  4. Moderator

    dejo

    Staff Member

    Joined:
    Sep 2, 2004
    Location:
    The Centennial State
    #4
    Is the $1.20 all yours or does Apple still need to take their 40% cut?
     
  5. thread starter macrumors 6502

    Joined:
    Dec 23, 2009
    Location:
    Madison, WI
    #5
    I believe that is post-Apple cut. It's labeled as "revenue", so..
     
  6. macrumors 68030

    PhoneyDeveloper

    Joined:
    Sep 2, 2008
    #6
    I haven't looked at the iAd details but with associate programs they have a high payout if the customer makes a purchase. So for a place like Amazon the associate may get 20% of the amount purchased. The expectation though is that there will be a very low number of customers that will click the ad and make a purchase.
     
  7. macrumors newbie

    Joined:
    Jun 23, 2010
    #7
    Apple takes 40% of iAD revenue. Apple charges $2.00 per click and $0.01 per impression. Therefore you get $1.20 per click and I think still $0.01 per impression.

    Hope that helps.
     
  8. macrumors 65816

    Joined:
    Aug 24, 2005
    #8
    Has anyone seen any iAd's in the UK yet? I haven't seen any come up on apps I use and as have a UK-Centric app that I've submitted with iAd as it's only form of revenue I'm a little concerned about not having come past them yet.
     
  9. macrumors newbie

    Joined:
    Jun 23, 2010
    #9
    As far as I know iAds are U.S. only at this time.
     
  10. macrumors 6502

    Joined:
    Aug 14, 2008
    #10
    Are you sure its per click and not per click + purchase (of whatever product)? Well, I guess it must be per click since not all advertising directly sells anything.

    I wonder how they measure an impression though? Lets say you have a view opened all the time, can the add change to another or does it only update when the view is changed? And if the first is true, what is the time-interval of an ad, and is every change an "impression" generating another 0.01 bucks?
     
  11. thread starter macrumors 6502

    Joined:
    Dec 23, 2009
    Location:
    Madison, WI
    #11
    I'm 100% positive. I'm pretty sure nobody has bought a Nissan Leaf through my app yet.
     
  12. macrumors 68020

    jclardy

    Joined:
    Oct 6, 2008
    #12
    Man I wish I could sell a $30,000 car for a $2 ad ;) Nissan would be doing real well by now. I think it is difficult to see what an impression is right now as the main advertiser right now is just Nissan...so I doubt it would show another Nissan ad twice in a row.
     
  13. macrumors 6502

    Joined:
    Aug 14, 2008
    #13
    Touché :D I wasn't sure about what types of ads were admitted.. :p
     

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