iBeacons Ready to Go at Major League Baseball Parks in Los Angeles and San Diego

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 14, 2014.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Just two weeks after MacRumors reported that Major League Baseball was working to install iBeacons in 20 ballparks in time for the start of the 2014 season, home fields for the Los Angeles Dodgers and San Diego Padres are already outfitted with the Bluetooth transmitters, according to Re/code. MLB reportedly remains on track with the remainder of its rollout.
    [​IMG]
    Petco Park, home of the San Diego Padres (Flickr/SD Dirk)
    As previously outlined, MLB's iBeacon initiative will allow iPhone users to receive location-specific alerts within ballparks via the existing At The Ballpark app. MLB has yet to detail exactly what kind of alerts will be enabled through the iBeacon system, but the system could be integrated with loyalty programs to offer discounts on concessions and fan gear, help visitors find their seats, or to activate supplemental content such as video clips when users are near commemorative plaques and statues.

    Apple is looking to iBeacons as a way to enhance the visitor experience in stores, sporting arenas, and cultural venues, demonstrating the technology with a significant rollout at its own retail stores in the United States. While Apple has promoted the concept of iBeacons by building support for the technology into iOS 7, it is also a broader technology based on Bluetooth LE, with transmitters being developed by a number of different companies.

    Following a two-game set between the Dodgers and Arizona Diamondbacks in Sydney, Australia on March 22-23, the Major League Baseball regular season moves into high gear beginning on the evening of March 30 with a matchup in San Diego between the Dodgers and Padres, the two teams whose home stadiums already have their iBeacon systems up and running.

    Article Link: iBeacons Ready to Go at Major League Baseball Parks in Los Angeles and San Diego
     
  2. macrumors 6502

    Joined:
    Feb 7, 2006
    #2
    Great, something else to give the Padres an excuse to jack the price..

    Worthless. ;-)
     
  3. IJ Reilly, Feb 14, 2014
    Last edited: Feb 14, 2014

    macrumors P6

    IJ Reilly

    Joined:
    Jul 16, 2002
    Location:
    Palookaville
    #3
    Nope. The regular season starts this year on March 22, with two games between the Dodgers and the Diamondbacks, to be played in Sydney, Australia.

    Correction: The first game in Australia is an exhibition game vs. Team Australia. The Dodgers and Dbacks open the regular season on March 22 in Sydney.
     
  4. Editor emeritus

    longofest

    Joined:
    Jul 10, 2003
    Location:
    Falls Church, VA
    #4
    It would be great if Apple opened up more about iBeacon and established some online written documentation so that others could also develop iBeacons and/or code to it. From what I can tell iBeacon is right now a proprietary Bluetooth LE profile that acts similarly to the PXP profile, but is different. Some have reverse-engineered it by "sniffing" it (http://estimote.com/), but they are clear to say that everything is draft and once Apple submits they may have to push updates.
     
  5. macrumors 601

    gotluck

    Joined:
    Dec 8, 2011
    Location:
    East Central Florida
    #5
    so they are using it for digital coupons?
    seems like a lot of money to spend for that, they firing the ushers that assist with seating?
     
  6. macrumors 603

    Joined:
    Jun 19, 2009
    #6
    still don't see any value in it
    how hard is it to find your seats with all the directions and maps?
     
  7. macrumors 601

    dannyyankou

    Joined:
    Mar 2, 2012
    #7
    You know that's not the only purpose.

     
  8. macrumors member

    Joined:
    Sep 12, 2003
    Location:
    Austin, TX
    #8
    what kind of bandwidth does it take up? i know its bluetooth but it sounds like they plan on serving content. wifi and cellular already suck at game day sites because they can't handle the volume well
     
  9. macrumors 603

    Joined:
    Jun 19, 2009
    #9

    traded my iphone 5 for galaxy note 3 because i like the bigger screen to read

    but these ibeacons aren't a reason to make me go back to iphone. i always turn my bluetooth off, or as much as possible. and won't turn it on just to have my phone polled every time to feed me coupons or show me directions i can figure out myself.
     
  10. macrumors 68000

    eternlgladiator

    Joined:
    Jun 20, 2010
    Location:
    Twin Cities
    #10
    Am I the only one that thinks this sounds really useless.
     
  11. macrumors 603

    Joined:
    Mar 21, 2011
    Location:
    Australia, Perth
    #11
    it would be a laugh if everyone turned up with Android devices ...

    All that tech wasted...
     
  12. macrumors 603

    Joined:
    Jun 19, 2009
    #12

    they will just dedicate bandwidth for this
     
  13. macrumors 601

    gotluck

    Joined:
    Dec 8, 2011
    Location:
    East Central Florida
    #13
    works with android 4.3 and up, if the developer of the app chooses to support android
     
  14. Administrator/Editor

    WildCowboy

    Staff Member

    Joined:
    Jan 20, 2005
    #14
    You're right...forgot about that. Thanks.
     
  15. macrumors G3

    mattopotamus

    Joined:
    Jun 12, 2012
    #15
    I think ibeacons are more useful in retail stores. If you have a coupon or are looking to buy a specific item, it can navigate you directly to the item inside the store.
     
  16. macrumors 6502a

    Joined:
    Sep 4, 2008
    Location:
    Sydney, Australia
    #16
    No you're not... ;)
     
  17. macrumors 6502

    Joined:
    Jun 16, 2012
    #17
    Maybe not the only one, but I think it's a great idea. I've been to a couple of stadiums, the Metrodome in Minneapolis, Comiskey Park (I really don't like the new name) and Wrigley Field in Chicago. Yes it can be tricky to find your way around, especially with a few tens of thousands of other people also trying to find their way with herds of kids in tow, and even more so if it's not a park you go to regularly. It's not just your seat either. Where's the bathrooms, which one is out of order, where's the concession stand, the one where they sell pizza, I saw a souvenir bat, which souvenir stand sells those. There's a lot of things these could be used for. That's not to mention stats on players and other info about the game. I think they are a great idea and over time they will find all sorts of uses for them.
     
  18. macrumors P6

    IJ Reilly

    Joined:
    Jul 16, 2002
    Location:
    Palookaville
    #18
    It's a weird way to start the season, but MLB is into that these days.
     
  19. macrumors 603

    Joined:
    Mar 21, 2011
    Location:
    Australia, Perth
    #19
    If ok..... but will they ?

    probably not, since Apple wants the gain in this. Apple obviously wants a huge stake in how well this works as promotions...... Why would developers wanna go with Android ?
     
  20. macrumors 68000

    topmounter

    Joined:
    Jun 18, 2009
    Location:
    FEMA Region VIII
    #20
    Oh great, more ads. Brilliant.
     
  21. macrumors 603

    Joined:
    Jun 19, 2009
    #21

    50% of the USA is on android
     
  22. macrumors 601

    gotluck

    Joined:
    Dec 8, 2011
    Location:
    East Central Florida
    #22
    you would think developers/vendors would want to sell to everyone, not just those with iOS devices :)

    apple may very well be offering incentive for restrictions though
     
  23. macrumors P6

    IJ Reilly

    Joined:
    Jul 16, 2002
    Location:
    Palookaville
    #23
    I'm trying to imagine tens of thousands of fans walking along the concourses concentrating on their phones. I mean, it's tough enough to get around a crowded ballpark when people are actually paying attention to their surroundings. So if that's the only or best use of iBeacon tech in ballparks, I say forgedabodit. Now, if they can use it to get us through the concession lines faster, that would be something.
     
  24. macrumors 68030

    Joined:
    Feb 17, 2009
    #24
    Think big!

    You can ask the users to watch the game while they are all texting or not paying attention to what is going on.

    And, you can tell them when the game is over, so they can go home.
     
  25. macrumors 68000

    Joined:
    Dec 24, 2001
    Location:
    Carson City, NV
    #25
    Apple is obviously driving the spec, but they have nothing to gain by putting a wall up to Android. Best support and quality of apps will be the battleground; as always there will be those that want to participate at the lowest common denominator, and those that prefer Apple and its developers approach.

    This is Apple's entry to the wallet, and NFC uptake is dead in the U.S. if it takes off. NFC was barely breathing anyway.
     

Share This Page