iCloud Logo Infused With Golden Ratio

Discussion in 'iOS Blog Discussion' started by MacRumors, Jun 16, 2011.

  1. macrumors bot

    MacRumors

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    #1
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    Apple's logo artists have infused the iCloud logo with some mathematical elegance. In this case, the golden ratio or φ.

    The circles in the 'puffs' of the iCloud are sized in a ratio of 1:1.6, an approximation of golden ratio, as discovered by Australian designer Alan van Roemburg. It seems unlikely the proportion was unintentional; Apple's artists simply have an acute sense of the history of design and mathematics.

    The golden ratio has been around since at least Euclid and Pythagoras. Fans of the Da Vinci Code should know it too, as Dan Brown has referenced φ several times in his books. No wonder iCloud seems so elegant and aesthetically pleasing.

    Hat tip to John Gruber

    Article Link: iCloud Logo Infused With Golden Ratio
     
  2. macrumors 6502

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    #2
    Giving them too much credit. They don't care about the minor details that much.

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  3. macrumors 68020

    Pink∆Floyd

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    #3
    Now who would've thought of that?
    :apple:
     
  4. Moderator emeritus

    Hellhammer

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    #4
    You would be surprised to see how widely the Golden Ratio is used.

    http://www.youtube.com/watch?v=fmaVqkR0ZXg&feature=related
     
  5. macrumors 68000

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    #5
    So, how long before Apple gets sued by these Euclid and Pythagoras guys - whoever they are - for using their proprietary ratios?

    ...and yes, this is a poor attempt at humor.
     
  6. macrumors 68020

    Sodner

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    #6
    I noticed this right away when I originally saw the iCould icon. :rolleyes:
     
  7. macrumors demi-god

    Gav2k

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    #7
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

    Very apple like
     
  8. macrumors 6502

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    #8
  9. macrumors newbie

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    #9
    1:1.6

    Current screen resolutions are 1:1.6 as well... or 10:16

    1050 x 1.6 = 1680
     
  10. macrumors regular

    ThanatosId

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    #10
    Ummm, I think God would have to be the one to sue them ;)
     
  11. Moderator emeritus

    Hellhammer

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    #11
    Probably, but even then, it shows that the Phi is somehow a magical number ;)

    Though 16:9 is becoming more popular all the time.
     
  12. macrumors G5

    jav6454

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    #12
    Other way around ;)

    16:10 or 8:5

    Either way, manufacturers are barely producing screens with that ration, everything is 16:9 now...
     
  13. macrumors G5

    nagromme

    Joined:
    May 2, 2002
    #13
    Exactly. The mystique of the Golden Ratio is fun, but reality is more boring :)

    I know the iCloud post was just for fun, so I’m not slamming it. But as a matter of interest: the Golden Ratio has NOT been intentionally used by great artists through history. You can find something “close” to that ratio in any image if you look for it. It’s like finding faces in clouds (no pun).

    You could pick ANY ratio, say, 11-to-17, and find something very close to it somewhere in just about any image.

    In modern times, the ratio is better-known and some certainly do use it. Apple may have too... but it’s a little off (thanks, stewart) and given that it was designed on a computer, I think the golden ratio in the logo is nothing intentional.

    Read Mario Livio’s book, The Golden Ratio: The Story of Phi. And you won’t be disappointed: for every myth about The Golden Ratio that he dismantles on solid historical research, there’s some other thing you never knew about the number that’s even cooler, AND true. (Like the ways that numbers related to it appear in nature.)
     
  14. macrumors newbie

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    #14
    Yeah, yeah, yeah... whatever! :p
     
  15. macrumors 6502

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    #15
    although 1:sqrt(2) would be way easier to work with. Those are the ISO proportions of paper. So you could always easily fit two A4's on one screen. The Golden Ratio is 1:sqrt(5/4) and besides existing in nature and therefore being considered beautiful, it doesn't have any real use in our society.
     
  16. macrumors 68000

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    #16
    He's nothing but a patent squatter.
     
  17. macrumors 6502a

    Lukeyy19

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    #17
    surely this is exactly the point of the Golden Ratio, that good artists/designers will unintentionally come very close to this Ratio, because that is the point at which something looks it's best.

    hence why it's called the GOLDEN Ratio...
     
  18. munkery, Jun 16, 2011
    Last edited: Jun 16, 2011

    macrumors 68020

    munkery

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    #18
    The golden ratio is also commonly found in nature. For example, flowers, pine cones, & etc.

    People inherently prefer compositions with this ratio. It is possible the icon designer ended up with this ratio by trial and error given that a preference for this ratio appears to be evolutionary, as in genetically based.

    Although, the golden ratio is taught in design theory courses as well.

    Also, individuals in cultures that read left to right also prefer the highest point in relation to the golden ratio to be located on the right side of the composition.

    Although, the position of the highest focal point in the composition can be manipulated to create various visually aesthetic effects if other elements in the composition balance the image.

    This is taught in design theory courses as well.

    I notice that the focal point of your avatar pic meets the parameters I have defined above.
     
  19. macrumors 6502a

    ratzzo

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    #19
    Whoa, cool stuff. I wonder in what else Apple can we find such things. I would have never noticed that!
     
  20. macrumors member

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    Jul 26, 2010
    #20
    Cool! but let me tell you that a good and experienced designer does this automatically, the eye knows when something is right (golden ratio).

    We did an experiment with a golden ratio caliper and measured some of our desings that looked good (logos, packs, illustrations, ads, etc) and they all matched the golden ratio magical proportion.

    Since the proportion exist on nature, all that we as designers do is to apply it to our daily work and make things look nice! We are just extending our design.

    The logo desingers probably didn't planned that coukd that hard but the desinger is really good and apply the golden ratio to everything he/she does.

    Cheers

    :D
     
  21. macrumors 6502

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    #21
    Any supporting research concerning this theory besides Renaissance philosophers or 19th, begin 20th century romantic painters? Le Corbusier based it's modulor on phi, but that only applies to humans. I understand that people in paintings and statues with phi correct proportions will appear more aesthetically (might be evolutionary), but why would things like displays look nicer with golden ratio proportions?
     
  22. macrumors newbie

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    #22
    That math looks familiar

    Am I the only one here who has seen Radio Dept.'s video of "Pulling Our Weight"?
     
  23. macrumors newbie

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    #23
    Done before by Apple

    I remember reading this article a while back that pointed out how close the iPod (Classic) is to the Golden Ratio. And as previously stated, some screens such as the current MB/MBP are 16:10.
     
  24. macrumors 68030

    baryon

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    Oct 3, 2009
    #24
    That's a beautiful logo anyway. Love this new brushed metal style. It's different than the "old" OS X brushed metal, and also different than the glossy bubble icons (iTunes, Mac App Store), which is nice.
     
  25. macrumors Core

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    #25
    i'm actually not liking the brushed metal look. a flat black or blue or something would be much less dated looking imo. but it is wonderfully symmetrical.
     

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