then why don't they make more hardware. By that I mean why don't they make more than one keyboard and mouse? Microsoft is supposedly a Software company yet they make mice, keyboard, joysticks, etc. Apple should diversify their products to include more peripherals that would work with both Windows and Mac. Like the iPod, if they get more people used to buying Apple made peripherals and realize the build/design quality they might be more likely to purchase an Apple computer. What other devices do you think they should be building?