...What would you do for gaming? Personally: 1) First, desperately try to get DirectX on Mac. Considering only Camarac's games don't use DX, it's needed if porting is going to last. Personally, most ports that are DX --> OpenGL now are taking forever and are (IMO) poor. As games get more and more complex, ports are going to start taking so much time they won't be worth it. You could either license it off MS or try and work with the WINE team on this. Personally, I prefer the second. 2) Start in house game development lab. This would allow OSX to become a viable, wanted gaming platform instead of a 'side order'. 3) Introduce a new 'gamer' range of machines. These would be a CPU, RAM and Graphics Card heavy version of the PowerMac. This would canabilize PM sales, but they aren't going too well so I'd say cut the losses and let it happen. I would expect current purchasers of PMs (graphics companies etc) to carry on purchasing them because they are what they have stuck with and wouldn't want to work on a gamer machine. Some suggested specs (assuming PM updates at WWDC and release of gamer machines at late Q4): Lite: Single 2GHz G5 CPU, 512MB RAM, 9600XT 128MB graphics. 120GB HDD. $999. Middle: Single 2.6GHz CPU, 512MB RAM, 9800XT, 160GB. $1399. Extreme: Dual 3GHz CPU, 1GB RAM, 9800XT, 320GB HDD (2x160 in RAID). $1999. Now keep in mind these prices are for the end of this year, and I think they could be done. Considering I could build a PCs for those specs now and still have some spare change, I don't think it would be too hard for Apple to do it. Where would the profit be? Accessories. I'd expect most people to buy a studio display with it and maybe things like Airport Extreme. These are extremely profitable for Apple, imo. Of course, Apple has never really cared about gaming, but without it I can't see them ever getting market share in big numbers again. I doubt anything like this would ever happen, but it's the only way Apple will ever get back into gaming again.