When iMessage came out in iOS 5, I remember thinking that it wasn't that big of a deal, especially if you had unlimited text messaging. Now I understand how smart Apple is by coming up with iMessage. My wife dropped her iPhone in water and to save money, we got her an Android phone - all she wants to do is to send pictures and videos amongst her family members. I realize now that since she doesn't have iMessage, any video she gets from family members is going to look awful and blurry. The way that iMessage is seamlessly integrated with the regular texting app is such a huge deal. It's pretty much impossible to convince a group of people (including 50+ year olds) to use a separate service to text message (because they don't understand MMS limits). To my wife (and the ordinary user) it is unfathomable that you can't send decent video through texting, probably because "it just worked" with her iPhone. For me, I know that if I need to send a video to someone, I'll use email or a specific app that I know the person will have, etc. But when you get people used to the that the regular messaging app will do it all, it's hard to convince them to have anything else. Very smart, Apple.