insider news on the next coming months - transition to "TouchBook"

Discussion in 'Macworld San Francisco 2008' started by SphericalPear, Sep 4, 2008.

  1. macrumors member

    Sep 4, 2008
    ok, let's stop with these guessing games.

    a friend of mine let me know about what apple's strategy will look like for the transition to the (what you refer to as the) "touchbooks":

    - to empty their stocks, Apple will try to sell off as many of the remaining MBs and MPs and MPAs as possible. the MPA was apparently a major investment which will be *replaced* by the "TouchBook" - do NOT expect any further MBA upgrades. (i guess that this explains also the unusually long period of non-updates to the MBA - and remember that while having been something of a marketing gag, Apple never focused on the MBAs again really. the future for *both* the iPod/Phone series AND the laptops will be the TouchBook series eventually.
    -> thus, expect minor upgrades to the MB and MBP series, but the MBA won't get much of a boost other than some changes to get people to buy it (it's a highly profitable deal for Apple as it's overpriced even in comparison to the MBP series. with that (as with the first-generation iPods), Apple harvests the surplus from the high-spending-power people.

    - the TouchBook will come in 01/01/09, kind of ending the seperate lines of Apple products. what you'll buy is different "sizes" of the TouchBook. nano, normal (current touch/phone sizes), 12" (one-screen) and, the most exciting innovation seems to be what Apple is up to with the prior conventional models, say the MB. Basically, the "screen" will be the primary screen, but Apple will make what was formerly known as a keyboard an interactive interface - effectively, it's a secondary touch screen, which for most users will remain a conventional keyboard, but you can use the whole thing as one big screen (both of them). it seems that Apple's AppStore approach will be even bigger on that, i.e. developers will end up exploiting the whole range of possibilities with these TouchBooks. Needless to say, they'll come in different SIZES, which will make most of the price differences. YOu'll be able to play "board games" on them, or you'll be able to do advanced graphics on them (A is currently filing further patents for that use), or the secondary touch screen can become an instrument (say, a piano keyboard) etc etc

    - Apparently (but I have no clear insight into this, as it's all in the making), the most innovative system bon will be the interaction *between* TouchBooks. You'll end up using your smaller units to communicate the bigger ones (say, using the bigger one as a TV or jukebox, and the smaller one as a remote control), or there'll be endless opportunities to have multiplayer games - each TouchBook (not the name I hope) nano will be a controler, and a upper-size TB will be a common board-game screen, but each of you has the nano as an individual screen. Scrabble is just the beginning. Video conferences (using Wifi rather than Bluetooth) will become much simpler and more interactive (you can drag and drop documents or photos into a video - not that that's special).

    - The AppStore for the iPhone is just the beginning - Apple will go back to focusing on the basic skeleton of the system (OS, some basic apps), but the real benefit of the TBs will come from the non-A developers.

    Anyway, much of this is obvious, but I wanted to let you know what I've heard.

  2. thread starter macrumors member

    Sep 4, 2008
    sorry, that's all i know for now. most of this prob has been rumored already, but it's nice to have some sort of credible confirmation...
  3. macrumors 65816


    Sep 15, 2007
    in a great place
    yep. they are dropping the air. no more MACBOOK AIR. GONE . DONE. BANG FLASH GONE.

    give me a break. why would they spend that much money only to let it run for a year.
  4. thread starter macrumors member

    Sep 4, 2008
    well, i found it kind of big news and thought people would be interested. it's a major (though expected) strategy turn to have the different iXs converge to a common series.

    Anyway, I'll keep my fingers crossed for an one-time transition - you never know with Apple, but I'll keep you posted on news regarding time frame.
  5. macrumors regular

    Jul 28, 2008
    Columbus, OH

    (A) I'm foaming at the mouth and will DEFINITELY be buying a couple when they are out.

    (B) While I buy the idea of Apple revolutionizing the way we interact with our notebooks, etc... the idea that they will completely do away with a convention, physical keyboards on MB, MBP for a pie-in-the-sky that might or might not work.... hmmmm unlikely or even impossible.

    (C) But always up for new toys!
  6. macrumors Penryn


    Jul 11, 2003
    Credible confirmation? - ROFL

    Attached Files:

  7. macrumors 6502

    Apr 12, 2007
    Good one!!!!... Tell me another...

    Sorry don't see this happening for some time...
  8. macrumors 603

    NC MacGuy

    Feb 9, 2005
    The good side of the grass.
    I can't wait.:rolleyes:
  9. Moderator emeritus


    Mar 7, 2007
    Gotta love the newbs with the insider info ...
  10. thread starter macrumors member

    Sep 4, 2008
    here's the thing: the macbook air was an exercise in exploration - dropping the optical drives etc, and pressing everything into little space. but in the end, all they did with the air is drop the optical drive from the MB, it's a side product in the transition from the conventional laptop to the "TB". once you have the TBs,it's about extending the iPhone touchscreens (the commercial viability of which needs extending to the 13" scale etc) and double them... well, kind of (sorry, i'm not an engineer)
  11. thread starter macrumors member

    Sep 4, 2008
    please, guys, let's stay peaceful... we're all part of the Apple family ;)
  12. macrumors member

    Oct 27, 2007


    Oh dear!
  13. thread starter macrumors member

    Sep 4, 2008
    i haven't seen a question.

    of course, if you ask me some, i can't guarantee a satisfying answer - you gotta ask jobs himself :)
  14. macrumors 68030


    Oct 7, 2007
    DFW, TX
    nothing is going to be released on 01/01/09 ... if anything like this comes out, it will be announced at MW and probably for sale a few weeks after.
  15. macrumors 65816


    Sep 15, 2007
    in a great place
    well at least we know you have VERY high self-esteem.
  16. macrumors Nehalem


    Feb 19, 2005
    I do not get why people even want a "touch book" I just doesn't seem to appeal to me personally, but whatever.

    Thanks for the information, I'm sure I can take it to the bank. Now can you give me some advice on which stock to buy? :rolleyes:
  17. thread starter macrumors member

    Sep 4, 2008
    anyway, i'm just passing on what i know/have heard. i can't guarantee the time frame exactly, but they anticipate january.

    to answer that one guy's question: corporations like apple don't sell products only, they reap surplus by being ahead of other systems one step. the creation of the iphone is not the end up will underlie future innovations of full-sized laptop scope.

    i better get back to work!

    (oh,i wish i still were 13...)
  18. macrumors 6502a


    May 30, 2008
    Whenever someone says "a friend of mine", you can bet its still a guessing game.
  19. macrumors 68010


    Aug 11, 2008
    I could see this happening in ~10 years. They won't drop the MBA but they will definitely start doing forced obsolescence of keyboards as the technology comes down in price.
  20. macrumors 68000

    Jan 17, 2008
    Hello my frend! I am the son of a recently dethroned African King and I want sand yuo money! All that is needed is you're bank acount numbor!

    Not the most reliable souce, not to mention several of the concepts presented lack historical background. For example, the MacBook Air has not been forgotten, there has been nothing to upgrade to until recently. The same is true for the Mac Pro, it's updated once a year, not retired.

    the name touchBook itself doesn't sound so off though, but that's not a leap of faith by any means.
  21. macrumors member

    Jun 25, 2008
    This scenario does not sound like apple.
  22. macrumors 6502a


    Apr 19, 2004
    New Jersey
    Really?? "all they did with the air is drop the optical drive from the MB" - what about working with Intel on an exclusive (at the time) CPU? How about the introduction of the MultiTouch? How about the inclusion of an SSD? How about the backlight keyboard - that wasn't listed from the MB?

    If you're going to make statements as silly as "all they did with the air is drop the optical drive from the MB" then you've got to be ready for people to doubt your credibility.
  23. macrumors 6502a


    Dec 28, 2003
    macrumors newbie

    that says it all :cool:
  24. macrumors P6


    Apr 1, 2005
    Space--The ONLY Frontier
    Wasteland here we come
  25. macrumors 6502a


    Apr 19, 2004
    New Jersey
    And when was the last time that Apple developed a product, put it out to the market and then stopped it after that one initial revision?? Even the Mini - which many people have speculated wasn't one of Steves favorite products - has been out there for years and gotten revisions (albeit slow at times). If they just wanted to use the Air as a "side product in the transition from the conventional laptop to the "TB"" as you put it, then they could have done that internally... they aren't going to use the general public to stress test their hardware and then throw it away for newer technology after a year. I'm quite sure there's revision after revision of the <enter your favorite Apple Hardware here" floating around throughout Apples offices that the public has never seen.

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