Instagram Updated With Brand New Icon and Flat Design

Can I have some of what the designers were taking when they chose to make and approve that icon?

The old icon was iconic. Should have been flattened to this:

 

I just wanted it flattened

 

Terrible. How are you going to have a colorful app icon (that looks bad) with a black and white app color scheme? The icon should be consistent with the app's color scheme.

Pinterest - red icon, red/white
Twitter - blue app icon, blue/white
Facebook - blue app icon, blue/white
Instagram - tutti frutti app icon, black/white....mess.

 

Hmmm. When the Facebook clan gets involved...

 

That icon looks like something you'd see for a cheap knock-off photo app. Older icon was great.

 

Poor Instagram. It used to be a lot more fun.

 

Like x1000

--- Post Merged, May 11, 2016 ---

That icon is terrible! (new UI is great)

 

Agree with you. The new icon is incredibly boring and indistinct. They have also updated their Hyperlapse and Layout apps to the same low standard. Uninspired, simplistic brain dead design.

 

That is an excellent flattening of their original (and yes, iconic) logo.
Instead, they went to a "looks like everyone else's flavor of the moment" aesthetic.
Seems so short-sighted. Shame.

 

They're throwing away a lot of brand equity by tossing the old iconic icon for a generic neon gradient. There is nothing about the new design that references IG. I guess it makes sense--IG has gone from a quirky, photos only app to a generic, nearly advertisement only app.

 

Nobody will recognize the new one. Everybody will still use the old one. Don't they understand the term "branding"?

 

The UI looks perfectly ready for a system dark mode in iOS 10 (wonder if this app will be in the Keynote?) but the icon... it's disgusting, almost demands a petition!

 

Hate the new icon AND the new layout. I missed the blue header bar; it's what made Instagram so iconic.

 

The new UI is horrible imo, both icon and inside.

 

Was. It's dead. To move things forward you need to more aggressive than your half-way design. But the new icon is hideous.

 

"Used to be a lot more fun"? The functionality hasn't changed, just the colours.

 

It has ads now. No thanks.

 

Ehh. The background is a sunset, and it's an outline of the original camera without the Polaroid stripes. It works across all platforms, which is what they were probably aiming for.

 

My icon disappeared after the update…

 

Even iOS can't deal with that mess, and rightly so.

 

Instagram is no longer the funny app that used to be. Too sad.

 

Same concept as the icon for Flow (unofficial Instagram client for iPad)
https://itunes.apple.com/gb/app/flow-for-instagram/id766462439?mt=8

 

The outline of the camera is fine... but that color scheme, yikes.

edit - Why didn't they use this version? So much better! For whatever reason their twitter image uses this one.