http://www.alienware.com/build_vs_buy_pages/style.aspx People at [H] (a pretty [H]ardcore PC site) think this is a total joke, but I find that is contains some of the same arguments that people use in buying Apple. That said, if you have even been shopping online in the last 3 years, you will find it extremely difficult to find that kind of case anymore. The Blue Chieftec Dragon case pretty much went mainstream 2 years ago (the same case I have), and its safe to say from that point on, there are no more ugly "beige" cases. What is more insulting is that case is almost assuredly from the 486 to 686 days, and dare I say, that has some likeness to the PMac 9600 from 1997. And if you consider that Apple cases tended to look better before PC cases, such a PC equivalent would be even older! *shaking head* Continuing on, the timeline here has SOME truth: http://www.alienware.com/build_vs_buy_pages/index.aspx But only if you are inexperienced. Like I said before, it carries an eerie resemblance to some of the arguments found here.