Internal Apple Video Showing Pop-Up Store Construction at SXSW 2011 Surfaces

Discussion in 'Mac Blog Discussion' started by MacRumors, Sep 12, 2013.

  1. macrumors bot

    MacRumors

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    An internal Apple video depicting the construction of an Apple pop-up store at the 2011 South by Southwest (SXSW) music festival in Austin, Texas has surfaced on YouTube (via Sonny Dickson). Specifically, the video starts with the store's unveiling and then transitions to the construction of the store, with floor construction, movement of products, and final decoration to match the internals of a standard Apple Retail Store. The video then shows the store's grand opening as employees are briefed and closes with the following quote from CNET senior writer Daniel Terdiman:
    Apple opened the temporary store at SXSW in 2011 for the launch of the iPad 2, but chose not to create a store for the festival in the following year or in subsequent years. Among recent high-profile projects, Apple opened a new, glass-enclosed Apple Store at the Stanford Shopping Center in Palo Alto, California, and is working on a new two-story retail store in Shanghai's new IPAM mall.

    Article Link: Internal Apple Video Showing Pop-Up Store Construction at SXSW 2011 Surfaces
     
  2. macrumors 6502

    fpsBeaTt

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  3. macrumors 68040

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    #3
    That's the most permanent looking pop up store I've seen. Basically, they renovated a space with hardwood flooring and all the lighting and fixtures of a mall-type Apple store and called it a pop up.

    By contrast, the Halloween pop up stores in my city are always in raw spaces with concrete floors and cash registers plugged into extension cords.
     
  4. macrumors 603

    Michaelgtrusa

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  5. macrumors demi-god

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    #5
    Can i have a pop up house built by them please? probably be better built then some contractors haha
     
  6. macrumors regular

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  7. macrumors 68000

    alksion

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    #7
    I think one criteria to be an Apple Genius is hipsterism.
     
  8. macrumors 65816

    taptic

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  9. macrumors 65816

    Battlefield Fan

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  10. macrumors regular

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    #10
    very impressive that they can do this in quite a relatively short time.


    'this is going to be one of the best days of your career'. god for their sake i certainly hope not.
     
  11. macrumors 6502a

    RobertMartens

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    #11
    You can be whatever you choose to be!

    ----------

    Apple opened the store in 2011

    chose not to the following year (2012)

    or in subsequent years (2013)


    Are you describing 2013 as "subsequent years", don't you just mean, "two years ago, last year and this year" Work on your prose and tell your editor to wake up.
     
  12. macrumors 68000

    alksion

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    #12
    True! And so it seems Apple Genius's choose to be hipsters ;)
     

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