I was afraid of this: http://www.macrumors.com/2013/04/29/details-on-jony-ives-very-very-flat-design-for-ios-7/ "While the look of the updated system may be surprising to some, iOS 7 is reportedly not more difficult to use than earlier versions of software platform. There is apparently no new learning curve in the same way there was no learning curve when the iPods went color. While iOS 7 does look different, its core apps and system fundamentals (like the Lock and Home screens) mostly operate in a similar fashion to how they do today." If true, those holding out their breath for big changes to come with iOS 7 (myself included) will likely be disappointed. What's worse is people will probably be blown away by the new look. Mix that in with Apple's "imaginative" (to put it politely) marketing, I wouldn't be surprised if people devour it up as the next big thing in iOS. I mean, it can be beautiful, but I fear it'll be another sleight of hand, magic trick, another veil pulled over people's eyes. Or, it could be Android's (and I guess WP8 and BB10, too) moment to really distance itself. If iOS 7 won't give people the things they want, and will still be on a 4" screen, will more people migrate? They should. Or else Apple may never change the way we want and at the speed we want. Or will new cheers of "iOS 8 will bring those big changes!" (it might) be born? Disappointing news.