I like raised icons, glassy/metallic look, shading, gradients... this is all what made the iPhone's UI more beautiful than any others. It looked like the perfect cross between my world and its digital world. Now, I didn't like stitching or tape reels, but everybody goes a little overboard. I was hoping Jony Ive would clean it up but keep its sheen for the most part. The new iOS 7 just looks a little too flat, doesn't have enough contrast, too much empty space, and the icons are too simplified for Apple. I've always thought the Mac icons looked more advanced than anyone else's, including Windows 7's pathetic attempt at it. Now we're all going flat like paper. Yawn. Now that I look at it cloer, it really does look like a cross between modern Android and Windows Phone. It's got thin sharp lines and boxes where you type text, transparent backgrounds, looks a bit Tron-ish (in a sterile medical way), and then is flat and has too much space and not enough color palette, just like Windows Phone. Also, some of the fonts look just like Windows 8, including the fonts on Apple's own demo page of it! What?! Sorry, but having done a few designs myself, the iPhone looked a few changes away from being untouchable, but now I can see people choosing Android or Windows Phone over it even more.