When my parents got an iPhone each i thought they would complain about the phone is to complicated, how they dont understand itunes etc...but the only thing they said was: "- this phone looks boring and old. Only icons everywhere and they are ugly." Then now, i showed them iOS7. They got blown away. What i'm trying to say is, that Apple , with iOS7, save themselves from being "the-same-old-boring". They are giving iPhones new life, a more beautiful life, and it was about time they did it... dont you agree?