Problem: In iOS, if you have a favorite contact you text frequently, or added have a new favorite album you want to listen to a lot, you're always going to be several taps away. For Example: You're on the Homescreen and you want to text your friend, you have to launch Messages, then find the thread with your friend. Solution: Shortcuts Concept Apple could allow apps to make shortcuts for actions/items. Developers would add actions/items to be made into shortcuts (Ex. Dropbox could do with a file). So if you frequently text Lisa a lot, you can have a shortcut for that action on your Homescreen. This would be half as many steps as before. Or, if you have a favorite playlist you always wanna have quick access to, you can have that Playlist as a shortcut too. I know other OSes have this or variations of it, but it's missing in iOS. Feedback?