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iPad Air 3 and iPhone 5se to Be Available on March 18 Following March 15 Introduction
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Who cares about new MacBooks when we can buy a new Black Milanese Loop ?
Not so sure the 5c was a disaster in some countries. I think the cheaper phones do give Apple access to countries that are more budget minded. If the new 5se has an A8 chip in it, that will be a very good upgrade in power for a smaller screen phone and should make it very competitive among the lower cost phones.
Where I will agree with you is Apple is a different company than it was 5 years ago. The iPhone is a monster product and Apple is constantly under the eyes of investors who are looking for more. This does change a company.
My only advice for Tim Cook would be (and BTW... who the hell am I to give advice to the guy that runs Apple???), but I would recommend... Lay-off half your employees, ban meetings and focus more on smaller more agile teams. I worry that Apple is starting to suffer some from a bloated process and too many cooks in the kitchen.
Pencil support or I'll be waiting to see what they do to the pro this fall (if they do anything to it).
It is astounding how Apple acknowledges the rapid decline of iPad sales but then refuses to include features that would give Air and Air 2 owners reason to upgrade. But on the positive note for me I'll get to keep that $600 in my pocket.
Smart move. It gets people an updated 4" iPhone that they so desperately want... and another Apple event gets Apple much needed media attention. They never have enough of that 
You're being a little hasty - wait for Apple to officially announce the product before condemning them.
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Clearly, based on the replies here hoping for Pencil support on the Air 3, you're wrong.
It seems to me that everyone who say Steve Jobs would never have approved of X thing forget one thing: everyone evolves and may change their minds on any given subject.
Apple has really lost it when it comes to naming their iOS devices lately.
Just simplify the whole thing and refer to them by their generation, enough with the number crap! Apple is not Sony!
Yeah, Apple used to be a computer company with a smartphone business on the side.
Today Apple is a smartphone company with computers as a diminishing side business..
They're doing it this way because even they understand that neither of these products are going to be coveted by many people outside of the fanboy base.
The Apple Pencil should've at least been bundled in with the iPad Pro instead of costing an extra $100 which is definitely quite overpriced especially since the iPad Pro already starts at $800. Not exactly a great value for a near 13" tablet that essentially runs a lazily blown-up phone OS.
The same tiny amount of people who care about the awful 12 inch MacBooks?No chance for the SKYLAKE 12" MacBook update?
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Who cares about new watch bands... ?
Some key things:
That was 2007, it's now 2016
Jobs has reversed course a couple of times
No one has any idea of how he would have reacted to a stylus in 2016
The whole concept of the iPhone 5se seems like a bad internet rumor.
Apple doesn't really have a history of kowtowing to customer demand if it means stepping backward. They changed the iPod click wheel and ignored user complaints. Why would they take a step back to a smaller phone?
More questionable; why would they brand that smaller phone under a previous iteration? Why wouldn't it be the iPhone 6e or the iPhone 7e? Why would they use 'se' as a suffix at all? "Why yes, this is my iPhone Five Ess Ee" doesn't sound very good when spoken, and the shorter "Yes this is my iPhone Five See" creates verbal confusion with an existing product.
I'd like to give Apple credit in that they consider things like this when naming a product.
Apple doesn't really have a history of kowtowing to customer demand if it means stepping backward. They changed the iPod click wheel and ignored user complaints. Why would they take a step back to a smaller phone?
More questionable; why would they brand that smaller phone under a previous iteration? Why wouldn't it be the iPhone 6e or the iPhone 7e? Why would they use 'se' as a suffix at all? "Why yes, this is my iPhone Five Ess Ee" doesn't sound very good when spoken, and the shorter "Yes this is my iPhone Five See" creates verbal confusion with an existing product.
I'd like to give Apple credit in that they consider things like this when naming a product.
If there isn't a must have feature then this will be a boring upgrade. It either needs to have Apple pencil support or a 4K screen(unlikely I guess). If Apple just bumps the hardware a bit and adds a few speakers I don't see people rushing out.
And when using a phone most people still agree that fingers are way better and would never go back to the old tiny stylus..
The iPad is not a phone and finger-painting basically stops being the preferred method at the age of 3?
Of course Tim is not at all concern about products, quality and image of the company. And why the hell he should be? By blood is a finance and supply manager. He see Apple as a ready made shop to make money, grow profits and make investors happy with big numbers. Rest everything he threw on top technical members who are forced to work under Jony who is now making ugliest designs he could ever make for every product