iPad Dominates Mobile Web Share with 77 Percent of April 2014 Traffic

Discussion in 'iOS Blog Discussion' started by MacRumors, Apr 25, 2014.

  1. macrumors bot


    Apr 12, 2001

    Apple tablet sales may have been lower this past quarter than analysts expected, but usage of the tablet remains strong. According to a recent Chitika Insights report, the iPad accounted for more than three quarters of all U.S. and Canadian tablet-based Web traffic in April. Chitika derived this traffic data by sampling tens of millions U.S. and Canadian tablet online impressions across its ad network during the first week of April 2014.

    The iPad is the dominant tablet in North America with a mobile web traffic share of 77 percent as compared to 8.3 percent from number two Samsung. Amazon's Kindle Fire devices generated 6.3 percent of web traffic, while Google's Nexus tablets accounedt for 2.2 percent. The remaining tablets from Microsoft, Asus, Acer and others contributed 4.5 percent combined.

    Though the iPad is the market leader with significantly more web traffic than all the other manufacturers combined, the tablet's traffic share fell slightly year over year from the 81.3 percent measured in April 2013. Samsung showed the biggest yearly gains, growing from 4.7 percent in April 2013 to 8.3 percent in April 2014. Amazon, similar to Apple, also lost 1.3 percentage points year over year.
    During Apple's Q2 2014 earnings conference call earlier this week, CEO Tim Cook commented on the slight drop in iPad sales this past quarter, citing high channel inventory levels that artificially inflated the company's March 2013 sales. Channel inventory in 2014 was significantly reduced, with a balance between iPad supply and demand achieved early in the launch cycle of the iPad Air and Retina iPad mini.

    Apple is expected to introduce updated versions of the iPad Air and Retina iPad mini later this year. The company also may be developing a 12.9-inch iPad Pro that could possibly debut sometime next year.

    Article Link: iPad Dominates Mobile Web Share with 77 Percent of April 2014 Traffic
  2. macrumors 68000

    Mar 5, 2012
    Central California
    The fact remains that apple will need to entice us with older iPads to upgrade and it won't happen.

    There is very little the "old" "new iPad" can do that the iPad air and the "newer" iPads can do.

    They must differentiate.

    I don't see it yet.
  3. macrumors 6502a

    Nov 18, 2012
    Well, the 'Android is winning' crowd have been able to fake market share stats by including $50 child's play toys as 'tablets'. But year after year they've never been able to fake usage stats. They'll just ignore them I guess.
  4. macrumors 68020


    Jun 22, 2006
    The thick of it
    Well have to wait and see if Apple has any more tricks up their sleeve. The technology has remained essentially the same (except for the 64 bit chip, which hasn't reached its potential yet). The only changes have been slight ones to the form factor. But I'd bet that Apple is hard at work in other areas. We just don't hear about them. As Tim Cook said, the company releases things when they're ready, not for the sake of pushing out more product.
  5. macrumors 65816

    Mar 10, 2003
    I bet when iOS 8 is announced, if it has some crazy new cool features but wont support the iPad 2, people will riot in the tech-forum streets... Apple "forcing you" to buy a new iPad, the usual stuff.
  6. macrumors 68000


    Mar 28, 2005
    #Chitika, you and I know
    How the androids come and they go and the scars they're leaving
    You'll be surfing once again and the pain will end
    You will have plenty e-reading

    Chitika, you and I cry
    But iCloud is still in the sky and raining above you
    Let me hear Siri once more like we did before
    Sing a new song, Chitika

    Try once more like you did before
    Sing a new song, Chitika

    … Or something.
  7. macrumors 68000


    Nov 19, 2013
    I have a IPad 2 that works perfectly fine and I keep debating on the IPad Air 2
    when it appears.

    If there is no significant change or additions that my 2 can't do then why should I change?

    IMHO there needs to be an addition of filing system and micro ports for file transfers. That would push me to a new IPad.
  8. macrumors 6502

    Feb 28, 2013
  9. macrumors 6502a

    Dec 2, 2013
    You know, I’ve got an android tablet that has both of these features, and they suck. Maybe Apple could make it work better, but I’m a little skeptical. It’d probably require a complete redesign of how iOS installs and manages apps.
  10. macrumors regular

    Mar 13, 2012
    I made the jump from iPad 2 to iPad 3 after 12 months for retina as my iPad 2 was looking very blurry once I'd got retina on my iPhone 4 but apart from that I've seen no need to move on to a 4 or Air since. I'll look at what the Air 2 brings to the party later this year but I don't currently view it as a must have upgrade unless it has something special.
  11. macrumors newbie

    Oct 24, 2013
    Is this not one of the fundamental problems for Apple? If you make an "insanely great product", you have to make another insanely great product to get people to upgrade. My wife is highly satisfied with her iPhone 4S and iPad 2. One of my friends is still merrily using his mid-2007 MBP...
  12. macrumors 68000


    Jan 7, 2014
    In between a rock and a hard place
    As consumers, does it really matter? For an advertiser this may be relevant information, but for regular Joe's and Janes, this is just more gasoline to pour on the Apple vs Android dumpster fire that propagates in internet forums.

    We're #1 at web surfing! Uhhh... yay?
  13. macrumors 6502a

    May 22, 2009
    You haven't played blitz brigade yet. This game is like an exact clone of Team fortress 2 with a hint of battlefield. Graphics are amazing and I can't imagine it running as smooth on an older iPad. It's probably THE best iPad game I've played besides KOTOR or Modern Combat (COD Clone). Which are both easily console quality games.

    That's the difference, console quality games vs puzzle games.
  14. macrumors 68000

    Apr 23, 2009
    The only reason it matters is that it reflects that either iPad users use their tablets a lot more or there are a lot more iPads out there being used than other tablets. Either way it gives developers very good reason to work on iPad apps rather than apps for android/windows.
  15. macrumors 68000


    Jul 10, 2012
    Exactly. Either all those "shipped" android tablets aren't actually selling or people are getting them and just throwing them in a drawer. Or maybe the droid users are so cheap they don't want to pay for internet. ;)
  16. macrumors 68000


    Jan 7, 2014
    In between a rock and a hard place
    My comment stems from a consumer perspective. Also an example of my second point, that dumpster fire I mentioned, sits at comment #16


    My iPad2 works just as well as the day I bought it. Like a lot of others, nothing since has been compelling enough to make me buy a new one. Just like my 2011 MBA.
  17. macrumors 65816


    Sep 2, 2010
    New York
    I've gotta be honest, I've been using iPads since 2011 (starting with the iPad 2, and now the iPad mini with Retina Display), and the browsing experience is seriously far from great, and is actually rather annoying.

    Pages reload constantly, the browser crashes (this got better with 7.1), sites aren't optimized, tap and hold to bring up the popup menu often deselects (you have to hold it perfectly still), I can go on.

    It's just not enjoyable to me. And that was one of the biggest selling points for the iPad (Steve said it's 'better than a laptop' for browsing the web). I see the appeal, but it's just not there. Anybody else have a similar experience?
  18. macrumors 65816


    Dec 5, 2012
    Big surprise there... doesn't take long to realize you have an Android after you get it out of the shiny iPad-look-alike packaging...
  19. macrumors 6502a


    Aug 21, 2013
    Waterloo, Ontario, Canada
    So I must be the very small part of Android user who use Android tablet to the fullest...

    Please do not bash me as Android fanboy... Because I also love my iPad 4 and iPad mini...

    By the way, laughing Android does not help Apple a bit... You guys might as well go spend your money on lastest and greatest iPad and surfing online all day long to contribute iPad over all web usages...

    Or maybe Safari just refresh so much, so Safari takes the king of web usage? Who knows

    Sned from Nexus 7


    Just which Android package like the shiny iPad look alike packaging? Did Apple patented their packaging? Apple might just sue every devices manufacturer for that... Oh...god...I just gave Apple a way of milking even more money
  20. macrumors 6502


    Sep 10, 2003
    These numbers reveal the lie that is android tablet market share.

    Please can someone blow down androids house of straw and reveal the manipulations?

    There is no way people are buying millions of android tablets and not even using them to check email and browse web pages.

    All these supposed millions of sales and what? The droidtab is sitting collecting dust at home ?

    No way. That droidtab is still in the box in channel inventory while that iPad is being used constantly by a consumer.

    Come on on Apple. There is only one way to deal with lying bullies. Punch them back.
  21. macrumors 6502a


    Aug 21, 2013
    Waterloo, Ontario, Canada
    But you do see the trend of iPad usage declining and competition is catching up...oh reality hurts
  22. macrumors 68000

    Mar 5, 2012
    Central California
    Hope so!


    I'll try it - thanks!
  23. kdarling, Apr 25, 2014
    Last edited: Apr 25, 2014

    macrumors demi-god


    Jun 9, 2007
    Device engineer 30+ yrs, touchscreens 24+.
    Bear in mind that Chitika does NOT report overall web traffic. Or app usage. These reports are ads for their advertising network.

    They're only reporting their ADVERTISEMENT impressions. In other words, who sees their hosted ads, on the 250,000 mostly North American web sites and blogs that they serve (less than 0.05% of the sites worldwide).

    It's no surprise that in Chitika's home area of North America, the iPad sees more of their ads. Surveys show that US families with Android based eBook readers often also have an iPad. And the cheaper Android tablets are often given to children, who use them for games, or video viewing, not web surfing.

    Of course, if a browser tends to reload pages as the user navigates back and forth in a website, then that will multiple the ad impressions quite a bit. Something else to think about.


    Interestingly, when they leave out tablets, their reports say that PHONE web usage is the same between iOS and Android:

    E.g. "While third-party and our own observations have pegged smartphone Web traffic share as a near-tie, Apple has a decided advantage in the tablet market, ..." - Chitika, 2012

    This critical little fact has been left out of almost every fansite article that quoted that first report.

  24. macrumors newbie

    Mar 7, 2013
    I like how MacRumours (and you) completely ignored this report:

  25. Cuban Missles, Apr 25, 2014
    Last edited: Apr 25, 2014

    macrumors 68000

    Cuban Missles

    Dec 6, 2012
    My heart is in Camagüey, the rest in the USA
    All great points. I would like to add one more. Last year Apple had 81% of views (how many is that?) and this year they have 77% (again of wht?). The point being that if the total went up, then 77% could still be more views than last years 83%. After all just because % of views went down we cannot assume that people stopped using their ipads. I just find this graph too vauge to really have it add any significant value.

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