All iPads iPad lineup?

Discussion in 'iPad' started by ajvizzgamer101, Nov 28, 2012.

  1. macrumors 6502a

    Joined:
    Mar 3, 2008
    Location:
    United States
    #1
    Currently product lineup:

    iPad mini
    16GB: $329
    32GB: $429
    64GB: $529

    +Cellular
    16GB: $459
    32GB: $559
    64GB: $659

    iPad 2
    16GB: $499

    +Cellular
    16GB: $529

    iPad
    16GB: $499
    32GB: $599
    64GB: $699

    +Cellular
    16GB: $629
    32GB: $729
    64GB: $829

    I believe Apple should have taken the less is more approach. Keep the iPad (4th gen pricing) But they should have killed iPad 2 and made the iPad mini the budget iPad.

    iPad mini
    16GB: $299

    +Cellular
    16GB: $359

    iPad
    16GB: $499
    32GB: $599
    64GB: $699

    +Cellular
    16GB: $629
    32GB: $729
    64GB: $829
     
  2. macrumors G3

    mattopotamus

    Joined:
    Jun 12, 2012
  3. macrumors 65816

    BenTrovato

    Joined:
    Jun 29, 2012
    Location:
    Toronto
    #3
    In technology, smaller is usually pricier. The iPad 2 is the budget tablet (but still not cheap) designed to get people into the ecosystem. I think they are expanding their product line a bit too much, a la RIM. You gotta keep it tight and exclusive. Weird how they got it right and now they're not.
     
  4. macrumors G3

    Joined:
    Jul 4, 2007
    Location:
    Atlanta, GA
    #4
    Apple will probably settle into having two versions of the Mini and iPad for sale.
     
  5. macrumors 65816

    Joined:
    Mar 9, 2011
    Location:
    34°55′42″N 80°44′41″W (34.
    #5
    So basically your idea is to knock $30 off the price of the 16GB mini and kill off the 32GB and 64 GB mini.


    I don't see how this benefits Apple or anyone who wants more than 16GB in a mini.
     
  6. macrumors G3

    Joined:
    Jul 4, 2007
    Location:
    Atlanta, GA
    #6
    Exactly. I would never buy a 16GB iPad anything.
     
  7. macrumors 65816

    Joined:
    Mar 9, 2011
    Location:
    34°55′42″N 80°44′41″W (34.
    #7
    I'm not seeing how eliminating the 32/64GB mini's makes it easier for Apple to sell the 16 at a lower price, if anything I would think just the opposite would be true. The 32/64 probably don't sell in the volume that the 16 does but they do earn a higher margin. I don't think you can make the assumption that all of us who purchased the 32/64 would still have purchased the 16 if that was all that was available. So now you've not only eliminated your higher margin models but your overall sales volume is lower. I guess you could make the argument that loss in sales volume would be made up by all those who passed on the mini because they thought it was priced $30 to high, but I have a hard time believing a $30 price drop would have resulted in that much of a sales increase
     
  8. thread starter macrumors 6502a

    Joined:
    Mar 3, 2008
    Location:
    United States
    #8
    It would be marketed as the budget tablet for people who want something cheap, people who want the 32GB or 64GB would get the iPad with Retina.

    ----------

    Much to confusing, I had to explain to my parents and my marketing class that iPad 2 is older then iPad with Retina Display.

    It would be better if Apple had only iPad mini and iPad. iPad mini has similar specs as iPad 2 so it would make sense that it was the budget iPad for Women and children.
     

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