iPad's Share of Tablet Market Hits 68% in 2Q 2012

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 25, 2012.

  1. macrumors bot


    Apr 12, 2001

    On the heels of Apple's earnings release yesterday in which the company announced a record 17 million iPads sold during the second calendar quarter of 2012, research firm Strategy Analytics has published its estimates of the total global tablet market for the quarter. According to the report, Apple captured 68.3% of the market, up from 62% in the year-ago quarter and the company's highest share in nearly two years.

    Google's Android platform actually kept pace with the overall market's 66.8% growth, enabling it to hold steady with 29.3% of the market. Apple's 83% growth instead came at the expense of smaller players such as Microsoft, which saw its share of the market fall from 4% to 1.2% as the company has yet to roll it out its major tablet effort with Windows 8.

    Apple's continued strength in the tablet market comes even though a number of observers have predicted an erosion of its dominant position amid increasing numbers of low-cost Android tablets. But with Apple riding high on the launch of the new third-generation iPad just prior to the start of the second quarter, Apple is improving its position in the market. With rumors of an "iPad mini" coming later this year, Apple could further solidify its leadership position by competing more closely on price with some of the recent high-profile Android entrants such as Amazon's Kindle Fire and Google's just-introduced Nexus 7.

    Article Link: iPad's Share of Tablet Market Hits 68% in 2Q 2012
  2. macrumors 6502


    Dec 16, 2008
    Expected this with all the schools starting to adapt the iPad. With the launch of the Surface Tablet this number should drop a little bit by next year i would imagine.
  3. macrumors 603


    Apr 1, 2009
    15 minutes in the future
    There are arguably better smart phones than the iPhone, but the iPad really still is in a class of its own here. I use mine for everything.
  4. macrumors 68030


    Sep 22, 2009
    I'm still waiting to find out the impact an iPad Mini would have on the lower end tablet market. I wonder if it would completely dominate the entire marketshare of the lower end tablets or if it would just make a small impact in their market share.
  5. macrumors 603


    Oct 29, 2007
    This means people are still buying tablets with touch enabled windows :eek:
  6. macrumors member

    Jun 15, 2011
  7. macrumors member

    Jul 22, 2011
    Champaign, IL
    Dear Microsoft Surface,

    Please be awesome! :eek: There has been no real competition for iPad thus far. I'm counting on ya!

  8. macrumors 6502a


    May 25, 2011
    Dundee, UK
    This is good but want to see what happens when the "surface" threat is released.:roll eyes:
  9. macrumors newbie

    Feb 13, 2012
    No retail chain stockpiles millions of iPads. If they are being shipped, they are being sold.
  10. macrumors 65816


    Jan 21, 2004
    I wonder how these numbers will change if Apple releases the much anticipated iPad mini.
  11. macrumors 65816


    Mar 24, 2004

    It's pretty quiet here. I guess all the Apple haters haven't logged on yet.
    I'm sure it won't be long now. ;)
  12. macrumors 65816


    Aug 15, 2010
    Who's buying 7 million Android tablets? I've never even heard anyone mention one out loud, let alone buy one. Is it those £30 Indian things?
  13. macrumors G5


    May 2, 2002

    I’m more interested in:

    Actual Sales to Consumers
    Multiplied by
    Hours of actual usage

    The iPad may have 2/3 of what goes out of factories and sits on shelves or in storage, but in people’s hands? Actual usage? There is no way 1/3 of tablets I see in the world are non-iPads, even if you count dedicate e-ink readers as tablets (and those are by far the most common non-iPad I see).

    In fact I’ve only met three actual Android tablet owners. One had a cheapy small one but wished he could afford an iPad. One had a full size tablet but it broke down, so he showed us a slideshow of how awesome it was... using his iPad. One paid through the nose to get a Xoom from eBay that doesn’t do all that much and so is getting replaced soon... but at least they avoided that Apple logo they hate so much! Money well spent, surely.
  14. macrumors regular

    Jan 5, 2007
    Brisbane, Australia
    I can't believe that I am the first to point out that Strategy Analytics described iPad sale as shipped when Tim Cook clearly described the 17 million units as sold.

    Quite a difference, especially considering the variety of android tablets. I suspect that some of the vendors that have launched a new tablet have taken a bath, but are still included in android shipments. Possibly, like the smart phone market, the only ones making a crust are Apple, Samsung, and perhaps, Google. And I am unsure about Google, unless it counts iPad ad revenue.

    edit: oops, some people commented while I was typing.
  15. macrumors 6502a


    Apr 29, 2009
    Chicago, IL
    Blah blah blah Apple only made 8 billion dollars this quarter, what a huge miss blah blah blah they are on the edge of ruin blah blah blah Tim Cook has destroyed the company blah blah blah Amazon will destroy the iPad blah blah blah 40%+ in profit per sale is irrelevant blah blah blah Jelly Bean. :rolleyes:
  16. macrumors 6502

    Aug 22, 2011
    Are you the only one affected? or is the disease running through the whole family?
  17. macrumors 65816

    Orange Furball

    May 18, 2012
    Scranton, PA, USA
    I have an HP TouchPad.

    We are the 0.3%.

    But I have only seen iPads in public on Amtrak trains and in schools. I see more Kindle Fires, but I don't count them as android. If they came with Gapps it would fine.
  18. macrumors G5


    Nov 25, 2005
    Kindle Fire and Nook. And of course some really cheap toys.
  19. macrumors member

    Sep 21, 2010
    So does my coworker....but he has it hacked to run android. He should of just bought an iPad and saved the pain of having to reboot constantly and suffer tremendous lag.
  20. macrumors 603


    Oct 29, 2007
    For the purposes of Apple regarding its competitors, I would consider a Fire an android tablet.
  21. macrumors 68000


    Jan 19, 2010
    North Hollywood, CA
    Where are your "iPad killers™" now?

  22. JAT
    macrumors 603

    Dec 31, 2001
    Mpls, MN
    But it applies to the others, too. Probably skewing the "sold" numbers to even more of a gap.
  23. macrumors 68020


    May 28, 2009
    Montreal, Canada
    What are the 300,000 Microsoft tablets shipped last quarter?
  24. macrumors G3


    Aug 3, 2011
    Gramps, what the hell am I paying you for?
    Probably old Windows 7 tablets like the EEE Slate and the Samsung Series 7 thingamabobber.
  25. JAT
    macrumors 603

    Dec 31, 2001
    Mpls, MN
    You'll never get them. Need to come to terms with that. Big business.

    The Fire most likely counts as Android in this report. There are 3 Androids in my family! And 6 or more iPads. (extended family) Dead on these numbers, coincidentally.

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