Went into the new Apple Store in watford this morning and was turned away. Phoned back up at lunchtime and was told they had 'plenty'. Went down there, picked up a white 16gig on the awesome 'Three' plan. The shop wasn't really all that busy. From walking in to getting served was around 2 minutes. Faultless! They even asked if I wanted to quickly open the box to make sure it didnt have any defects. The store member said they had about 15 palets of them brought in about an hour before I got there! Looks like the 'limited supply' was a hype builder!