It's $49 bucks per incident if I'm reading it wrong, also doesn't seem to guarantee a replacement, just parts and labor of the old one. Let's say I dropped and really messed up iphone 5 and I didn't have the apple care, how much is a replacement? It just seems like 100 bucks is a lot for a warranty on a phone that is 199 if you are upgrade eligible. What do you think? *also, is the apple care for lost or stolen phones too?