Wow Apple really sucks today. The 5s is really awful.
"This comment brought to you by Samsung - copy phones, in the Asian tradition"
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I noticed this also and this is actually been in place for a few years to try to stop the scalpers and reselling of the phones. In previous years, people would by several devices and sell them all at a much higher premium.
This was more prevalent in Hong Kong (where I currently live), where people from Mainland China would flock down, queue up outside the only Apple Store (at the time), which would create a HUGE line that ran down by the ferry pier, and each person would buy many phones just to bring back to China and sell at a giant premium.
They have now instituted a lottery system in Hong Kong that makes each person enter the lottery and if they draw your name you can come the next day (or on launch day in this case) and pick up the phone -- limited to 2 per person. Additionally, they make you have your Hong Kong ID Card (which they didn't do before).
I noticed that Hong Kong wasn't on the launch country list (which made many of my local Hong Kong friends VERY mad) but after looking at Apple's Hong Kong website, it still mentioned reservations to be made on the 17th for in-store pick-up on the 20th.
You do understand Hong Kong is in China?