iPhone 6 Interest Remains Strong as Consumers Look to Larger Displays

[MacRumors]

Demand for the next generation iPhone remains strong in the months before its expected fall debut, claims a report from RBC Capital Markets analysts. According to a 4,000 person survey conducted by RBC, half of consumers who plan to upgrade their phone in the next three months intend to buy an iPhone and a quarter of those would be willing to pay $100 more for their iPhone to have a 5.5-inch screen over the other rumored size of 4.7 inches.

Customers know about and are interested in the next iPhone, with 74 percent of survey respondents stating they are aware of Apple's possible fall iPhone launch and fifty percent claiming they are interested in buying an iPhone for their next phone. Primarily, customers are looking for performance improvements and a large screen in their next iPhone handset.

While ~49% of smartphone purchasers are inclined to buy the next Apple product, we learned that the main driving factor for sales surround performance improvements (battery life 33%, processor 18%, camera 12%). In our view, these results are positive for AAPL, as we would not be surprised to see improvements to both battery life and processing speed with the iPhone 6. Finally, beyond performance improvements, we also learned that screen size could materially impact sales, as 23% of participants surveyed are inclined to purchase a larger screen iPhone.

These customers not only want a larger phone, they also are willing to pay for it, with more than one quarter of respondents willing to pay a $100 premium to buy a 5.5-inch iPhone for $299 instead of the current $199 for the 16GB iPhone 5s and presumably the 4.7-inch iPhone 6. This echoes an earlier report from Raymond James analyst Tavis McCourt, who also says consumers are showing an increasing willingness to pay a $100 price premium for a larger device.

Analysts expect the next iPhone to cause iPhone sales to surge as consumers upgrade to the large-screened handset. This demand could translate into a 15 to 20 percent jump in unit sales, year over year, claims RBC. Besides the iPhone 6, Apple also is expected to unveil the iWatch and refresh its iPad lineup later this year in what Eddy Cue says is "the best product pipeline that I've seen in my 25 years at Apple."

Article Link: iPhone 6 Interest Remains Strong as Consumers Look to Larger Displays

 

[paul4339]

$100 more is fine with me if it has bigger screen ... and hopefully better battery life!

 

[john123]

Am I the only person who does NOT want a bigger screen? Sheesh.

 

[TimeSquareDesi]

Blackberry should have been grouped with "other" to avoid further embarrassment.

 

[nepalisherpa]

Heck yeah!

Am I the only person who does NOT want a bigger screen? Sheesh.

There are others, but, I'm not one of you!

 

[john123]

Heck yeah!



There are others, but, I'm not one of you!

I just don't want something massive in my pocket. I already have something like that.

 

[ghostface147]

It all comes down to how each model fits in my hand. Not a fan of the size of the Note in my hand.

 

[Bare]

Analysts expect the next iPhone to cause iPhone sales to surge

I swear, if people are getting paid for this kind of "analysis," where do I sign up?

 

[Serban]

I just don't want something massive in my pocket. I already have something like that.

what? what? Samsung Mega 6.3 ??

 

[skinned66]

Am I the only person who does NOT want a bigger screen? Sheesh.

No...well...

I think I'd be okay with a 4.7" but 5.5" would be too oversized; especially after I made fun of my friend's Galaxy Note 2 and how ridiculously large it was

 

[SpoonCody]

I think a lot of iPhone fans will finally discover what many other Android/WP users have long known:

1) Larger screens rock for everything. Email, games, browsing, video playback, reading, typing... etc. The list can go on and on. The benefits are great.

2) Using larger screen devices with one hand is not impossible, and in fact, quite manageable. You'll learn to adjust. Those that used to claim it's impossible will eat their words when they learn just how quickly they'll adjust.

3) Larger devices can still fit in pockets. Of course, the larger you go, the harder it'll be, but again, people will adjust.

4) There is no "perfect size" -- choice will be great. I do hope Apple continues offering a 4" option, though, for those who want to stay there. And ideally, a next-generation 4" option (not just the previous generation's 5S or anything). If not, people will just have to adopt to the trends if they want the latest.


Very much looking forward to the new iPhones.

 

[Born Again]

Is apple ready going to start offering 32 GB minimum storage?

Doubtful

It will be $399 for a slightly larger 5.5" screen and 32 GB

Count on it

 

[thebeans]

Me Too

I just don't want something massive in my pocket. I already have something like that.

Yea, I have a huge key ring in my pocket too.

 

[decimortis]

I shall buy a 5.5" iPhone.
Should someone call me on it, I shall hold to my ear and speak.
People will laugh but I don't care; they're so small I can't even see them...

D.

 

[polterbyte]

I've been using a Galaxy Note since my iPhone 5 was destroyed in a car accident. It's big, to be sure, but not as bulky, once you get used to it. I'm quite ready to ditch it in favor of a 5.5in iPhone, as Android is definitely not my cup of tea.

 

[Yvan256]

more than one quarter of respondents willing to pay a $100 premium to buy a 5.5-inch iPhone for $299 instead of the current $199 for the 16GB iPhone 5s

And more than one quarter of respondents still don't know the definition of "subsidized" .

 

[Tankmaze]

Bigger screen is better nowadays.

 

[Cougarcat]

Is apple ready going to start offering 32 GB minimum storage?

Doubtful

It will be $399 for a slightly larger 5.5" screen and 32 GB

Count on it

I'm sure they're rethinking that after Amazon's 32 GB minimum.

/s

 

[iChrist]

.
Where's the survey question about wanting a bigger bezel?

 

[paul4339]

I shall buy a 5.5" iPhone.
Should someone call me on it, I shall hold to my ear and speak.
People will laugh but I don't care; they're so small I can't even see them...

D.

You still make calls on your phone?

 

[D.T.]

I just don't want something massive in my pocket. I already have something like that.

Yea, I have a huge key ring in my pocket too.

Hahaha, did you guys rehearse that?

 

[mr.steevo]

I find my Nexus4 screen (4.7) to be a bit too big. I find that I prefer the iPhone 5 size.

 

[teslo]

i bought my 5S the other week to avoid the new design. i can't be alone..
down the road, i'd even buy a next-gen 5C to maintain the size if they offered muted colors like, y'know, black and gray..

 

[avanpelt]

Demand for the next generation iPhone remains strong in the months before its expected fall debut, claims a report from RBC Capital Markets analysts.

I'm shocked!!

 

[Toltepeceno]

I think a lot of iPhone fans will finally discover what many other Android/WP users have long known:

1) Larger screens rock for everything. Email, games, browsing, video playback, reading, typing... etc. The list can go on and on. The benefits are great.

2) Using larger screen devices with one hand is not impossible, and in fact, quite manageable. You'll learn to adjust. Those that used to claim it's impossible will eat their words when they learn just how quickly they'll adjust.

3) Larger devices can still fit in pockets. Of course, the larger you go, the harder it'll be, but again, people will adjust.

4) There is no "perfect size" -- choice will be great. I do hope Apple continues offering a 4" option, though, for those who want to stay there. And ideally, a next-generation 4" option (not just the previous generation's 5S or anything). If not, people will just have to adopt to the trends if they want the latest.


Very much looking forward to the new iPhones.

Excellent post, agreed with all of it.

I picture those that like 3.5" and 4" phones as having 19" square tv's in their houses. I have an iphone, but it's really to small for me.