Although Im certain Im treading over old ground, I couldn't find a thread specifically about it. I was watching the keynote again the other day and Steve mentioned that the iPhone will be available in Cingular Stores and Apple Stores. Now, i can't imagine an ugly ass Cingular Booth in the middle of an apple store, where an over-enthusiastic Cingular Rep. is trying to flog you X, Y, or Z type contract, taking up valuable retail space and diluting the Apple Store experience. His Steveness just wouldnt want you spending 45 minutes setting up a phone contract with another company in his own shop. I'm tentatively suggesting that ... if they will be available in Apple Stores, that it would be as simple as a Mac or iPod purchase. You walk in, buy, leave. No SIMs, no contract, no Cingular. Apple surely doesnt want its potential customers being forced to wait until their phone contracts expire, until they purchase their lusted after iPhone. Ultimately Im suggesting that locked or unlocked, that Apple might sell the iPhone to the consumer free of a contract, letting you plop your current (if locked, Cingular) SIM into it without having to negotiate (haggle) with an infuriating phone salesman. btw, Im a Brit, so Im not sure exactly how our crap phone shops and contracts compare to the USA.