iPhone Print Advertisement

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 12, 2007.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    [​IMG]


    MacDailyNews publishes a full page print ad for the Apple iPhone which appears on the back cover of the August 2007 issue of Details Magazine.

    The copy reads:
    Article Link
     
  2. macrumors 6502

    Detlev_73

    Joined:
    Jul 20, 2004
    Location:
    Roswell, GA
    #2
    Hold on, baby...

    You will soon be mine :cool:
     
  3. macrumors newbie

    Joined:
    Jun 11, 2006
    #3
    "Feeling is Believing" Because you can't hear on the damn phone!

    iPhones volume is too soft. Therefore you must use your other sense to compensate!
     
  4. macrumors 68030

    Joined:
    Oct 24, 2003
    Location:
    The Amalgamated States of Central North America
    #4
    I don't follow magazines so I had not seen this, so I will disagree with the playah hatas and thank the subby.

    Best Apple ad ever was when I was in my high school library and was flipping through a magazine and found a pull out ad for the PowerBook G3 that had a shark. That was le awesome.
     
  5. macrumors 6502a

    Joined:
    Sep 23, 2006
    #5
    The whole "Apple: iPhone = God" suggestion seems to be little too much, MacDailyNews.
     
  6. macrumors 6502a

    Joined:
    Jun 5, 2007
    #6
    Ah, but does the ad support multi-touch, or do we have to wait for Leopard?
     
  7. macrumors newbie

    Joined:
    Jul 12, 2007
    #7
    Apple steals others ads without credit, again!

    Just like all of Apple's other stolen ads (Timberland iPod ad, video wall AppleTV splash screen), this one is wholly unoriginal as well. Apple has stolen this directly from the official taglines of Nintendo's ultra-successful products, the DS and Wii:

    "Nintendo Says Touching Is Good"
    http://www.adrants.com/2004/10/nintendo-says-touching-is-good.php

    "Nintendo On Unique Wii Controller: 'Playing Is Believing'"
    http://www.mtv.com/news/articles/1531448/20060509/id_0.jhtml
     
  8. Moderator emeritus

    EricNau

    Joined:
    Apr 27, 2005
    Location:
    San Francisco, CA
    #8
    Oh, please. Apple didn't steal anything.

    The phrase "Touching is believing" is a clichéd phrase that Apple used because it applies perfectly to the iPhone.

    Unoriginal? Maybe. Stolen? ...I don't think so.
     
  9. macrumors regular

    Joined:
    May 19, 2007
    Location:
    Maryland, U.S.A
    #9
    I'll have to get one of the mags that has this ad.
    Who knows, maybe one day we'll see it in the Apple Collectors forum.

    OK, maybe not.
     
  10. macrumors member

    Joined:
    Jun 26, 2003
    Location:
    Canada, eh
    #10
    Exactly. It's just a play on words. There's no violation here. Does he actually think Apple should give credit because someone has used the word "touch" in their ad before they did? Whatever.
     
  11. Administrator

    Doctor Q

    Staff Member

    Joined:
    Sep 19, 2002
    Location:
    Los Angeles
    #11
    It's a good ad. I like the glowing screen and the way finger motion is shown.

    If only the iPhone would really hold still in space like that!
     
  12. macrumors 6502

    Joined:
    May 2, 2007
    #12
    Perfect!

    After all that has been said and done about the iPhone this ad perfectly captures the reason it will have mass appeal. It is simply elegant.

    It does have a magical draw that pulls you in. It should do well to attract more PC users to consider purchasing Macs. The last time I was in the Apple store it was wall to wall people. Amazing.

    Love my iPhone!
     
  13. macrumors 6502a

    dicklacara

    Joined:
    Jul 29, 2004
    Location:
    SF Bay Area
    #13
    As a long time (1978) satisfied Apple customer and an AAPL share holder I, for one, am very interested how Apple and its products are presented and perceived.

    Glad to see this reported...
     
  14. macrumors 6502a

    dicklacara

    Joined:
    Jul 29, 2004
    Location:
    SF Bay Area
    #14
    Here's my fav (circa 1977):

    [​IMG]
     
  15. macrumors 6502a

    KristieMac

    Joined:
    Jun 3, 2007
    Location:
    Harrisburg, PA
    #15
    Oh, that phone is so pretty. But awesome phone and great ads still can't convince me to go back to AT&T. :(
     
  16. arn
    macrumors god

    arn

    Staff Member

    Joined:
    Apr 9, 2001
    #16
    Ad discussion here.

    For those who want to talk about what stories go where: New thread here

    arn
     
  17. macrumors 6502a

    KristieMac

    Joined:
    Jun 3, 2007
    Location:
    Harrisburg, PA
    #17
    One thing I've always noticed, even when I was hardcore PC, is the elegance and simplicity of Apple design. I can see it in their products and ads. They just don't NEED all the flashy BS.
     
  18. macrumors newbie

    Joined:
    Apr 20, 2006
    #18
    Why are ads even out

    I've heard so much about the iPhone from the news that I'm suprised that Apple has even worried about advertising... I do like the comercials though My iPhone Commercial
     
  19. Moderator emeritus

    EricNau

    Joined:
    Apr 27, 2005
    Location:
    San Francisco, CA
    #19
    Arn,

    I think too many posts got transfered over, because many of the other posts are much more applicable to this thread, not site & forum feedback.

    (For example, all of the posts listing which magazines this ad can be found in, seem to fit better in this thread).

    Thanks
     
  20. macrumors 601

    Joined:
    Jul 7, 2006
    #20
    Picture of the ad? :confused::rolleyes:
     
  21. macrumors 68040

    elppa

    Joined:
    Nov 26, 2003
    #21
    I quite like this one from "way back when…"™

    Makes the "Mac v PC" ads look amateur.

    [​IMG]

    Note the 8 character file name and 3 character extension. Top quality "sledging" as our friends down under say.
     
  22. macrumors 68000

    dernhelm

    Joined:
    May 20, 2002
    Location:
    middle earth
    #22
    You must be kidding. It's a take off on "seeing is believing". By your analogy, Nintendo's ads weren't original either. I'd seen "tasting is believing" ads for donuts for a long time. The fact that both apple and Nintendo use touch screens as interface technology on some of their products means both will likely tout that interface in similar ways.


    Myself, I like the ad. Like the iPhone, it is simple, elegant and to the point (if you will forgive my bad pun).
     
  23. macrumors 65816

    Cleverboy

    Joined:
    May 25, 2007
    Location:
    Pocket Universe, nth Dimensional Complex Manifold
    #23
    I could think up ridiculous examples that make everyone theives, but I doubt it would be worthwhile, much like this connection you've made. Come on, now.

    ~ CB
     
  24. macrumors 603

    aswitcher

    Joined:
    Oct 8, 2003
    Location:
    Canberra OZ
    #24
    I am waiting for the poster with someone licking the iPhone screen with the words 'Smooth as Butter' underneath.
     
  25. macrumors 6502a

    ImAlwaysRight

    Joined:
    Jul 10, 2002
    #25
    I sure am glad you are not employed by Apple's advertising department. ;)
     

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