iPhone Represents 73% of Smartphone Sales, 55% of All Postpaid Phone Sales at AT&T in 2Q 2012

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 24, 2012.

  1. macrumors bot


    Apr 12, 2001

    AT&T today announced financial results for the second quarter of 2012, revealing that the carrier activated 3.7 million iPhones during the quarter, down from 4.3 million in the previous quarter as customers begin to slow their purchases ahead of the next-generation iPhone launch.


    Notably, AT&T's 3.7 million iPhone activations accounts for roughly 73% of the carriers 5.1 million total smartphone sales during the quarter, down slightly from last quarter's share. With smartphones now accounting for 77% of AT&T's total postpaid device sales, the iPhone represents approximately 55% of the carrier's total phone sales to contract customers, down slightly from last quarter's 60% share.
    Although Verizon reported a 16% quarter-over-quarter drop in iPhone sales and AT&T's numbers reveal a similar 14% decline, the performances are generally being viewed as a positive for Apple, which will report its earnings after the close of trading today. Analysts were already expecting Apple's overall iPhone sales to decline this quarter ahead of the next iPhone launch, and with the company's domestic sales holding up relatively well and international sales likely still booming, the company is likely to post solid results for its primary revenue generator.

    Article Link: iPhone Represents 73% of Smartphone Sales, 55% of All Postpaid Phone Sales at AT&T in 2Q 2012
  2. macrumors 601

    Jul 11, 2008
  3. macrumors member

    Sep 21, 2010
    And now they want to penalize their customers by charging extra for FaceTime data...screw them.
  4. miles01110, Jul 24, 2012
    Last edited: Jul 24, 2012

    macrumors Core


    Jul 24, 2006
    The Ivory Tower (I'm not coming down)
    Err... nowhere in the earnings statement does it say that the iPhone represents 77% of AT&T's smartphone sales. Also, 3.7 million iPhones is approximately 72.5% of 5.1 million smartphones, not 77%, but iPhone sales figures aren't in the earnings statement either.

    edit: Sorry, italics above are incorrect. Reading fail.
  5. macrumors regular

    Apr 16, 2008
    Houston TX
    Today's real story in Apples earnings will be China's revenue share. Last quarter it overtook Europe to become the second revenue market for Apple. While I don't think it will catch the US this quarter I wouldn't be surprised if it gets a lot closer.
  6. macrumors 6502

    Jul 23, 2012
    Yeah the math is wrong its 72.5 but still impressive nonetheless
  7. macrumors 68020


    Mar 22, 2004
    The Great White North
    Interesting that the iPhone still accounts for a disproportionately large percentage of AT&T's smartphone sales, especially considering that AT&T's billing policies seemingly discriminate against iPhone customers. Clearly this is a legacy of AT&T's initial exclusivity with the iPhone, as those who wanted iPhones switched to the carrier.
  8. macrumors 601


    Oct 1, 2010
    seriously....just release the new iphone on Aug. Really expect a nice redesign.


    True. But with the new iphone 4g....and data caps with ATT. I will move to Verizon. Nothing keeping me at ATT anymore.
  9. macrumors 6502

    Apr 26, 2010
    AT&T sucks.

    They took advantage of my grandpa just because he's old..........they added BS fees on his bills.

    Also they have BS customer support.

    Verizon is much better.
  10. macrumors 68020


    Mar 22, 2004
    The Great White North
    Actually, if the rumors about all the new products to be released in the next few months are true, then Apple's quarterly statement will likely beat their estimate, as usual, but will probably fall short of market expectations. And expect their guidance for next quarter to be lower.
  11. macrumors G4

    Rodimus Prime

    Oct 9, 2006
    how does it discriminate against iPhone customers?

    Also I would like to point out only more recently has AT&T started carrying good Android phones and it still lags quite a bit behind the others. Hell part of the reason I was really glad to see the iPhone go to the other carriers is it caused AT&T to finally start getting the good Android phones.
  12. macrumors G4


    Jun 12, 2012
    They fixed it :)
  13. macrumors 6502a

    Oct 21, 2011
    Just goes to show that Apple would be nothing without AT&T.
  14. tny
    macrumors 6502

    Jun 3, 2003
    Please tell me this is sarcasm - because the fact that the iPhone is 73% of AT&T's smartphone sales tells us nothing about what percentage of the iPhone's success is due to AT&T.
  15. macrumors member

    May 12, 2012
    AT&T Got a Head Start on the Other Telecoms

    AT&T was given the original exclusive contract by Apple. AT&T had three years to cultivate a customer base before any of the other telecoms got the opportunity to sale Iphones. That is the reason 73% of AT&T sales are Iphones. Its not because AT&T is doing anything special.
  16. macrumors 6502

    Apr 6, 2012
    I'll be curious to see how it pans out when the iPhone has LTE. Verizon's LTE is just about everywhere I go now (even as much as 40 miles from DC.). There are even some places where I get about 15/12 D/U and the only option for home internet is dial up. Also I've used about 12 Gigs this month and zero throttling.
  17. macrumors 6502a

    Sep 23, 2008
  18. macrumors newbie

    Jun 25, 2012
    Can't wait to leave AT&T

    With the new iPhone (with 4G LTE, rumored) soon to be released, AT&T is still not offering 4G LTE in my corner of the world. Of late, I have noticed that performance on their 3G network in my neck of the woods has been abysmal and terribly inconsistent. Then there is the news circulating about AT&T violating our privacy and civil rights by releasing information about us without as much as a hiccup from the requestor and without our knowledge or consent. Finally, AT&T (as is Verizon) is an open member of ALEC, the notorious right wing Republican anti government lobbying machine. I am currently seeking carrier alternatives. In fact, I welcome suggestions from forum participants.
  19. macrumors 6502

    Jul 23, 2012
    Well at Verizon the 3g 4s outsold all the LTE phones combined this quarter , so I imagine an lte iPhone will do even better then that. LTE is going to make the iPhone one of the best phones out there and easily the best selling (not that it isn't already)
  20. macrumors 68040


    Apr 18, 2011
    If I am correct (not 100% sure I am) other telcos were approached by Apple in the beginning and all told Apple to pound sand. And only AT&T would take the iPhone. Hence their 3 year exclusivity deal.
  21. Codyak, Jul 24, 2012
    Last edited: Jul 24, 2012

    macrumors 6502

    Apr 6, 2012
    I've noticed whenever I do get switched over to 3G it's definitely not faster than I remember AT&T's, but I don't think even once since going to Verizon have I wondered whether or not I have a signal. This is even when traveling to West Virginia. :D
  22. macrumors 6502a

    Feb 16, 2011
    He we go with the weekly, thoughtless, unintelligent AT&T Haters thread.
  23. macrumors newbie


    Feb 15, 2008
    I can't wait until the new phone comes out and I can switch my family to Verizon.
  24. macrumors 6502a

    Feb 16, 2011
    EXACTLY. And they did one heck of a job keeping up with the unexpected boom in smartphones/iPhones.

    They made a unforseen mistake offering unlimited data as they didn't know how fast the iPhone would take off.
    They have done everything they can to recover and keep it as the FASTEST iPhone Telecom in the United States, by a long shot.
    They still honor the unlimited plans that were grandfathered, but tend to throttle them to the speeds they would have received when they signed up back in 2008. Yes, that is right, you still get unlimited but not at 10 times the speed, so people quit complaining.
    They are a business so they have to charge somewhere. Its s free market, go to Verizon if they have a better product and price point.

    None of this is addressed to the person whom I quoted. Simply my 2 cents on the whole issue.


    And that customer base has ALL had a chance to switch. All contracts have expired at this point so I guess your point is moot. AT&T must be doing something pretty well because the predicted mass exit from AT&T for Verizon or Sprint didn't even come close to happening.

    Maybe its..
    -the WAY faster network
    -the duplex network
    -the cheaper plans for most
    -the better options for nights/weekends, texting, Friends/Family, free call lists
    -the WAY better customer service
  25. macrumors G5


    Nov 14, 2011
    Not sticking up for AT&T but just curious what these fees were that got added to his bill? I wasn't aware AT&T could add fees to people's bills because they're old...

Share This Page