Call me desperate or call me observant but this cannot be ignored. I wondered what the iTunes store would have to do with the the video format they offer for purchase in the store. What I mean by format is would they have to recode or stream everything in the new widescreen format of the new AV. The answer is yes. I was checking out the last few episodes of Battlestar Galactica and realized that the preview format of the episodes changed from the current "square" format to the new "widscreen" format on the most recent episodes. This to me is evidence that apple is all ready prepping its content in the store for the new iPod AV. Sweet!