At Amazon, Apple has captured 11 of the top 20 consumer electronics devices this holiday season. This includes a very respectable top 3 devices being iPods sold. So, still wondering if Zune is a threat? The highest Zune ranks 81 (Black), 377 (Brown) and 446 (Black). Even Creative has outsold Zune with a player or two. If you are thinking that since Microsoft has 3 colors and that dilutes thier share, don't forget, Apple's got black and white. I actually searched and could not find ANY iPod that was sold less than a Zune.