I was watching the Redskins - Bucs game this weekend and couldn't help but notice that the iPod commercial ran like 6 times throughout the game. It was actually the first time I've ever seen it and it was pretty eye-catching. Also, the commentators mentioned the iPod more than once, one time saying "I wonder if Coach Gibbs was listening to that Aerosmith song on his iPod on his way to the game today". The only other Apple commercial I've ever seen was during the Superbowl for the pepsi-itunes thing. I wonder if they are going to do anything for the iMac? Did they when the G4 came out?